27/08/2026
The 7 foot man amongst the 6 foot giants.
I was to give an hour's sharing at the MDRT Global Conference, Sydney, on 24 August. And this, was my creatively crafted topic.
How can we stand out from this saturated market where every adviser seems to be similarly competent. Most advisers find it hard to differentiate ourselves.
Yet, if you are 1 foot taller than everyone else in a crowded space, you'll be easily recognisable. So in what ways can we be more outstanding than the rest?
I emphasize strongly on just being different. The same message that is occasionally drilled into my associates as well.
You need not be the best. But you must be both capable and novel.
Do away with the standard opening outreach messages. People find it irritating and agenda-filled. Be straightforward.
Ditch the standard insurance pitches that clients have heard time and time again. They are too basic and untailored to the client.
Deplore all poor, unsubstantiated advisory. Back up your advice with real logic and math - the reasons behind the numbers. Clients are more savvy nowadays. Sum assured recommendations can be generated by AI but the reason behind it lies in personalisation and real understanding of economics.
Only then will we be able to up the standards of advisory and rise above the sea of giants.
Now, if everyone becomes amazing, wouldn't everyone become 7 foot too?
The unfortunate truth is... not many can. Like normal distribution, the best are only on the right side of the bell curve.
Only those with strong determination under the right leadership will then be able to truly grow 7 foot tall.
Thank you Phebe for being such an amazing Speaker Liaison! Thank you Wen Xiang for capturing these amazing moments!
