03/08/2026
We reaffirmed our commitment to advancing innovation and inclusive economic growth through our partnership with the Women in Research (WIRe) Forum, encouraging women researchers to embrace artificial intelligence (AI), advanced analytics, and emerging technologies to help shape the future of business, policy, and customer-centric innovation.
The Nairobi Women in Research (WIRe) Forum, themed "Conversations with Pioneers: Strength in Numbers," brought together researchers, marketers, business leaders, and industry pioneers representing more than 500 years of collective research and insights experience. The forum provided a unique platform to share knowledge, mentor emerging professionals, and explore how AI, automation, and predictive analytics are transforming the future of research while inspiring the next generation of women leaders in STEM and insights.
A special thank you to Nelly Wainaina, NCBA Group Director, Marketing, Communications and Citizenship, Edna Thiong'o, WIRe Nairobi Event Lead and Managing Director at BTC Group. The panelists: Dr. Catherine Ngahu, Founder, SBO Research, Roger Steadman, Founder, Steadman, Melissa Baker, CEO, Ipsos Africa Centre for Development Research and Evaluation and Ndirangu Maina, Founder, Consumer Insights, Nyambura Mambo, Head of Strategic Foresights and Market Intelligence Safaricom PLC, for being part of this important conversation and for sharing valuable perspectives on leadership, innovation, and the evolving role of data and technology in shaping business and societal impact.
Together, we continue to champion knowledge sharing, collaboration, and innovation that will empower future generations and drive sustainable growth across the region.