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WhiskyInvestDirect

WhiskyInvestDirect opens the world of Scotch whisky maturation to the private investor.

Established in 2015 our users now own more than 12,000,000 litres of maturing Scotch whisky in the original distiller’s bonded warehouses and can buy or sell 24/7.

10/09/2026

Read our latest news article: Pernod Muted About Scotch

Pernod Ricard’s latest results paint a mixed picture for Scotch, with Chivas Brothers down 2% despite a return to growth in the second half. The US and China remain major challenges, but India is emerging as a key source of optimism, with Pernod hinting at new Scotch propositions and increased innovation following the UK-India FTA. With sales and profits under pressure, Pernod is betting on cost-cutting, portfolio reshaping and growth markets to turn the tide.

To read the full article, click the link: https://loom.ly/WOnzKgQ

Our weekly news articles will now also be published by City AM on their website and in print, giving you an alternative way to keep up with the latest whisky news and insights.

26/08/2026

Read our latest news article: Jura – Behind the Label

From a remote island with fewer than 250 residents to one of the UK’s biggest-selling single malts, Jura’s story is anything but ordinary. This fascinating look behind the label explores how a distillery that was built to save an island community survived near-closure, found its identity and turned the story of Jura itself into a global brand. Discover why, for Jura, the whisky and the island are inseparable.

To read the full article, click the link: https://loom.ly/-btmy0Y

19/08/2026

Scotch whisky is facing a perfect storm in the UK, from soaring duty and VAT to cautious consumers and a cooling high-end market. But beneath the pressure, there are signs of resilience: consumers are becoming more adventurous, quality and authenticity matter more, and whisky still has plenty of room to attract new drinkers. Ron Emler looks at the challenges and the “little shoots” of optimism in our latest article.

To read the full article, click the link: https://loom.ly/jWtlXaw

12/08/2026

Read our latest news article: Diageo Raises a Wee Dram

Diageo’s FY26 results reveal a major US$1 billion restructuring plan, with thousands of jobs potentially at risk — but Scotch whisky emerges as the standout performer, with reported net sales up 5%. As the company battles falling sales across tequila, Canadian and US whiskey, the question is whether Diageo can turn Scotch’s resilience into renewed growth, particularly in the US. The article also asks whether a serious Scotch-based RTD could be the missing piece in Diageo’s innovation strategy.

To read the full article, click the link: https://loom.ly/U44dg6I

05/08/2026

Read our latest news article: Postcard from Korea

It's been a roller coaster ride for Scotch in South Korea. From being the sixth most valuable importer in 2010, this fickle market slumped in the following decade only to rebound in a post-Covid 'whisky craze'. A craze that appears to have fizzled out, reports Ian Fraser …

To read the full article, click the link: https://loom.ly/GpXiNGk

30/07/2026

Tariffic News

Excuse the Tabloid pun, but trade barriers are coming down. America, Scotch whisky's most valuable market, has finally returned to zero tariffs. While India, its biggest by volume, has halved import taxes, to bring the drink a step closer to a thirsty population, reports Tom Bruce-Gardyne …

Click link to keep reading: https://loom.ly/YaeIzco

22/07/2026

Read our latest news article: Single Estate Highland Malt

A new chapter in Scotch whisky is taking shape in Aberdeenshire as Inverurie Distillery sets out to create a truly "single estate" Highland malt. From estate-grown barley and River Don water to biomass-powered distillation and on-site maturation, sustainability is at the heart of an ambitious vision led by veteran distillery architect Gareth Roberts. Discover how this historic site is being transformed into one of Scotland's most self-sufficient whisky distilleries.

To read the full article, click the link: https://loom.ly/UR_fcQ0

15/07/2026

Read our latest news article: Banging on the Status Symbols

Did Scotch whisky lose a generation of American drinkers after the financial crash? Bacardi's Brian Cox argues the industry chased the wrong audience, while Bourbon and Irish whiskey captured changing tastes and lifestyles. Read how Dewar's is rethinking its strategy as it looks to win over the next wave of US whisky consumers.

To read the full article, click the link: https://loom.ly/kBJvnQ4

09/07/2026

Read our latest news article: A Dram with Andrew Symington

From borrowing £100,000 during the "whisky loch" to building one of Scotland's most respected independent whisky businesses, Andrew Symington reflects on 40 years of Signatory Vintage and Edradour. In this exclusive interview, he shares why today's whisky surplus presents a rare opportunity, how he built a 38,000-cask stockpile, and why he believes the industry's recent distillery boom went too far.

To read the full article, click the link: https://loom.ly/_fK_2Mw

08/07/2026

NEW PRE-ORDER

We are excited to announce our next pre-order for new stock to be released on the platform.

This time around, we are doing things a little differently.

When we purchased this whisky from our suppliers, we agreed to buy these three lines as a single parcel, rather than negotiating price and volume for each line separately. This strategy allows us to secure stock of highly in-demand whisky, at a much better price and volume than we would otherwise be able to access.

In accordance with that, we are launching these three lines in the same way that we bought them – as a single bundle. That means the three lines are only available together and in equal measure: your order will contain the same quantity of each of the three whiskies, rather than an amount you choose line by line.

The Bundle:

- Blair Athol, Malt, Refill Hogshead, Q1, 2026 - 20,126 LPA total - £4.03
- Glendullan, Malt, Refill Hogshead, Q2, 2026 - 20,126 LPA total - £4.03
- Caol Ila, Malt, Refill Hogshead, Q1, 2026 - 20,126 LPA total - £4.03

A bundle of 3 LPA, for instance, costs £12.09 and consists of 1 LPA of each of the whisky lines listed above.

The closing date for pre-order is Tuesday, 14th July 2026, 13.00pm BST.

To pre-order stock, click the link: https://loom.ly/xsGTteU

Address

Unit 5, Berghem Mews, Blythe Road
London
W140HN

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+442086000135

Website

https://www.whiskyinvestdirect.com/

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