17/06/2026
Read our latest news article: Scotch is Coming Home
Scotland’s return to the World Cup after 28 years is giving Scotch whisky a global spotlight, with Diageo investing heavily behind Johnnie Walker and Buchanan’s as the tournament kicks off. While the US spirits market faces economic headwinds, the World Cup could provide a timely boost for Scotch sales—especially across Latin America. From special bottlings to Tartan Army celebrations, whisky brands are hoping football fever translates into stronger demand.
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