22/06/2026
If you want an honest opinion about your money habits, ask a child.
The answers might be hilarious, slightly brutal and a little too accurate. Ask them who spends the most money, who's quickest to part with their cash, or who's always buying things they don't need and you'll quickly discover that children notice more than we think.
But behind the laughs is something important: children are constantly watching, learning and forming their own understanding of money from the world around them.
That's why we've launched our Lifetime Kids series.
We're exploring how money habits, behaviours and attitudes are shaped from a young age, because financial education doesn't start with a first payslip, it starts with the little moments at home.