03/25/2026
Looking back at my Footsteps The Giant
Remember those years in the early nineties of a tattered housing and mortgage market, it was hard work but fun.
With a small team at the time, 35 Brokers, I decided to blitz the GTA, with a marketing campaign, to navigate everyone through tough times.
The campaign was called A Giant and Growing.
The plan was for everyone to drop flyers, business cards and brochures, into every real Estate office, near you, lawyer’s offices, accountants, professionals, everyone in your local area. Mail as many as you could afford. When the time was right, and everyone was loaded up with ammunition, over the top we went. Excitement flared, sprits rose, and our little paper tiger attacked dropping 20 thousand pieces of paper in one week.
An issue arouse as you can see from the brochure on the trunk of the tree. An old friend and I missed something when we phto shopped the brochure.
Take a good look, see if you can connect the dots, the tree trunk and a giant and growing.
Now that you have seen it, get your mind out of the gutter. Yes, the giant was growing, and the campaign took on a life of its own, by amplifying a message in a way that no one could predict. It was a raging success by a small, overlooked error which created a hilarious buzz. Business picked up. Fun times in tough times.
Interesting that the message in the brochure, if you can stop looking at the tree, is the same thirty years later.
Now that you have seen it, give me a call because I love talking on the phone, about mortgages.
Looking back at my Footsteps Next The VW
Robert A (Bob) Gascon
Mortgage Broker - Level 2 -LIC
Direct: 416-410-3123
Cell: 416-471-4801
[email protected]
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Robert A (Bob) Gascon
Mortgage Broker- Level 2 (Certified to deal in Private Mortgages) LIC
Direct: 416-410-3123
Cell: 416-471-4801
[email protected]
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