First Foundation

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First Foundation An Independent Mortgage Brokerage, Financial Planner and Life Insurance Brokerage serving Alberta

First Foundation’s mission is to help people to own value assets, grow in wisdom and wealth, and protect themselves and their loved ones. As mortgage brokers we arrange the best mortgage approval for your unique needs and objectives. Since home ownership, and not mortgage ownership, is the primary objective, we show you how to pay your mortgage off as fast as possible. You can also trust First Foundation's experienced team of insurance professionals for all of your home insurance, auto insurance, mortgage insurance and business insurance needs. Professionals can benefit from our experience with Directors and Officers Insurance as well as Errors and Omission insurance. First Foundation is a unique one-stop shop for your mortgage, financial planning, and insurance needs.

Support Veterans in need with the Stuff the Semi event this Saturday from 10 to 3...great cause that needs your support....
10/15/2025

Support Veterans in need with the Stuff the Semi event this Saturday from 10 to 3...great cause that needs your support.

Exciting news! 🎉 First Foundation Insurance is now officially Westland Insurance! 🏠🚗 Check out our latest blog post to l...
09/29/2025

Exciting news! 🎉 First Foundation Insurance is now officially Westland Insurance! 🏠🚗 Check out our latest blog post to learn more about this exciting change and what it means for you. 🌟

First Foundation Insurance announces sale to Westland Insurance Group Ltd.

09/09/2025

Big news! First Foundation has joined forces with Indi Mortgage to bring you more lenders, better rates, and nationwide service - all powered by the same great advice you know and trust. Our mission to help you Own, Grow, and Protect is stronger than ever.

Read about it -> https://bit.ly/4gA3gOJ


Refinancing your mortgage could help simplify your finances, consolidate high-interest debts (including taxes owing to t...
03/24/2025

Refinancing your mortgage could help simplify your finances, consolidate high-interest debts (including taxes owing to the CRA), and improve cash flow—especially if you're self-employed. Explore your refinancing options in our latest blog post!
https://bit.ly/4kWm1xu

We’re Hiring a Personal Insurance Account Manager - Full Time!Do you genuinely care about people? Are you passionate abo...
02/23/2025

We’re Hiring a Personal Insurance Account Manager - Full Time!

Do you genuinely care about people? Are you passionate about helping them protect what matters most? At First Foundation, we go beyond processing applications and quoting policies. We’re committed to helping our clients Own, Grow, and Protect what matters most to them.

We’re looking for someone who:

+Delivers remarkable customer service with empathy and care.
+Understands each client’s unique situation.
+Is motivated to grow in the insurance industry.
+Opportunity to work in Edmonton, Calgary, or remotely for the right candidate.

Ready to make a difference? Apply today and join a team that values leadership, honesty, consistency, choice, and commitment.

Learn more and apply: https://bit.ly/3XhkPdF

We’ll be closed on Monday, February 17, in celebration of Family Day. Wishing you a wonderful day filled with quality ti...
02/17/2025

We’ll be closed on Monday, February 17, in celebration of Family Day. Wishing you a wonderful day filled with quality time and great memories with your loved ones.

We will re-open regular hours on Tuesday!

Capital gains tax changes took effect in June, but haven't been fully passed into law—and with an election looming, they...
01/29/2025

Capital gains tax changes took effect in June, but haven't been fully passed into law—and with an election looming, they may not be. Smart investors are preparing for both possibilities. Is your portfolio ready? CFP Tyler Pfeiffer shares his insights in this week's blog post -> https://bit.ly/4heETFs

The Bank of Canada cut its overnight rate by 50 basis points, bringing it down to 3.25%. This rate influences how banks ...
12/11/2024

The Bank of Canada cut its overnight rate by 50 basis points, bringing it down to 3.25%. This rate influences how banks borrow from each other—but what does it mean for your mortgage rate? First Foundation CEO Gord McCallum breaks it down in today's blog!
https://bit.ly/49yOG6r

12/15/2021
If you have a financial dream, talk to us about turning it into a reality.
10/07/2021

If you have a financial dream, talk to us about turning it into a reality.

09/03/2021

Check out the latest mortgage rates for all of Alberta. Our experienced mortgage brokers are ready to get started on your approval!

Mortgage rates have been updated. Here are the latest from Firstfoundation.ca:

Western Canada Mortgage Rates for September 3, 2021

Term Mortgage Rates 1 Year Fixed 1.82% 2 Year Fixed 1.52% 3 Year Fixed 1.52% 4 Year Fixed 1.74% 5 Year Fixed 1.74% 7 Year Fixed 2.34% 10 Year Fixed 2.69% Variable 0.99% HELOC 2.95% Prime Rate 2.45% 5 Yr Bond 0.77% Stress Test Rate 5.25% Last Updated: September 03, 2021

As always feel free to contact us with any questions you might have. We're always happy to help!

(p.s. sorry about the formatting of the rates...it's an automated feed and we don't have as much formatting control as we'd like).

Find low mortgage rates from an Alberta Mortgage Broker. Compare our low rates with mortgage interest rates of the major banks in Canada. Beat the banks today!

07/23/2021

Check out the latest mortgage rates for all of Alberta. Our experienced mortgage brokers are ready to get started on your approval!

Mortgage rates have been updated. Here are the latest from Firstfoundation.ca:

Western Canada Mortgage Rates for July 23, 2021

Term Mortgage Rates 1 Year Fixed 1.82% 2 Year Fixed 1.52% 3 Year Fixed 1.52% 4 Year Fixed 1.74% 5 Year Fixed 1.74% 7 Year Fixed 2.34% 10 Year Fixed 2.69% Variable 0.99% HELOC 2.95% Prime Rate 2.45% 5 Yr Bond 0.79% Stress Test Rate 5.25% Last Updated: July 23, 2021

As always feel free to contact us with any questions you might have. We're always happy to help!

(p.s. sorry about the formatting of the rates...it's an automated feed and we don't have as much formatting control as we'd like).

Find low mortgage rates from an Alberta Mortgage Broker. Compare our low rates with mortgage interest rates of the major banks in Canada. Beat the banks today!

06/28/2021

Check out the latest mortgage rates for all of Alberta. Our experienced mortgage brokers are ready to get started on your approval!

Mortgage rates have been updated. Here are the latest from Firstfoundation.ca:

Western Canada Mortgage Rates for June 28, 2021

Term Mortgage Rates 1 Year Fixed 1.82% 2 Year Fixed 1.52% 3 Year Fixed 1.52% 4 Year Fixed 1.74% 5 Year Fixed 1.74% 7 Year Fixed 2.34% 10 Year Fixed 2.69% Variable 0.99% HELOC 2.95% Prime Rate 2.45% 5 Yr Bond 0.97% Stress Test Rate 5.25% Last Updated: June 28, 2021

As always feel free to contact us with any questions you might have. We're always happy to help!

(p.s. sorry about the formatting of the rates...it's an automated feed and we don't have as much formatting control as we'd like).

Find low mortgage rates from an Alberta Mortgage Broker. Compare our low rates with mortgage interest rates of the major banks in Canada. Beat the banks today!

06/11/2021

Check out the latest mortgage rates for all of Alberta. Our experienced mortgage brokers are ready to get started on your approval!

Mortgage rates have been updated. Here are the latest from Firstfoundation.ca:

Western Canada Mortgage Rates for June 11, 2021

Term Mortgage Rates 1 Year Fixed 1.82% 2 Year Fixed 1.52% 3 Year Fixed 1.52% 4 Year Fixed 1.74% 5 Year Fixed 1.74% 7 Year Fixed 2.34% 10 Year Fixed 2.69% Variable 0.99% HELOC 2.95% Prime Rate 2.45% 5 Yr Bond 0.82% Stress Test Rate 5.25% Last Updated: June 11, 2021

As always feel free to contact us with any questions you might have. We're always happy to help!

(p.s. sorry about the formatting of the rates...it's an automated feed and we don't have as much formatting control as we'd like).

Find low mortgage rates from an Alberta Mortgage Broker. Compare our low rates with mortgage interest rates of the major banks in Canada. Beat the banks today!

04/28/2021

Check out the latest mortgage rates for all of Alberta. Our experienced mortgage brokers are ready to get started on your approval!

Mortgage rates have been updated. Here are the latest from Firstfoundation.ca:

Western Canada Mortgage Rates for April 28, 2021

Term Mortgage Rates 1 Year Fixed 1.82% 2 Year Fixed 1.52% 3 Year Fixed 1.52% 4 Year Fixed 1.74% 5 Year Fixed 1.74% 7 Year Fixed 2.24% 10 Year Fixed 2.69% Variable 0.99% HELOC 2.95% Prime Rate 2.45% 5 Yr Bond 0.97% Stress Test Rate 4.79% Last Updated: April 28, 2021

As always feel free to contact us with any questions you might have. We're always happy to help!

(p.s. sorry about the formatting of the rates...it's an automated feed and we don't have as much formatting control as we'd like).

Find low mortgage rates from an Alberta Mortgage Broker. Compare our low rates with mortgage interest rates of the major banks in Canada. Beat the banks today!

04/12/2021

Check out the latest mortgage rates for all of Alberta. Our experienced mortgage brokers are ready to get started on your approval!

Mortgage rates have been updated. Here are the latest from Firstfoundation.ca:

Western Canada Mortgage Rates for April 12, 2021

Term Mortgage Rates 1 Year Fixed 1.82% 2 Year Fixed 1.52% 3 Year Fixed 1.52% 4 Year Fixed 1.74% 5 Year Fixed 1.74% 7 Year Fixed 2.24% 10 Year Fixed 2.69% Variable 1.20% HELOC 2.95% Prime Rate 2.45% 5 Yr Bond 0.96% Stress Test Rate 4.79% Last Updated: April 12, 2021

As always feel free to contact us with any questions you might have. We're always happy to help!

(p.s. sorry about the formatting of the rates...it's an automated feed and we don't have as much formatting control as we'd like).

Find low mortgage rates from an Alberta Mortgage Broker. Compare our low rates with mortgage interest rates of the major banks in Canada. Beat the banks today!

Address

7473, 101 Avenue NW
Edmonton, AB
T6A3Z5

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17807027678

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