10/30/2026
What can’t you buy after you need it? Life, Critical Illness, and Disability Insurance.
Most people insure their home, car, and belongings, but their ability to earn an income is often their greatest financial asset.
Consider these facts:
• Nearly 1 in 2 Canadians will be diagnosed with cancer during their lifetime.
• In 2022, 27% of Canadians aged 15+ were living with a disability, affecting over 8 million people.
• Cancer, heart attack, and stroke account for the vast majority of critical illness claims, with cancer alone representing roughly 67-72% of claims paid.
The challenge is that once you're diagnosed with a serious illness, become disabled, or pass away, it's too late to apply for coverage. Insurance is something you qualify for with your health, not when you need the benefit.
Protect your future self while you still have the option. Your health today is your insurability tomorrow. 💙
