11/21/2023
Next time you are faced with a decision ask yourself, "Will it make the boat go faster?"
This powerful concept, from Joe Calloway's "Keep It Simple," was a game-changer for Mark Pullin. It's rooted in a story about a rowing team determined to outpace their rivals with a simple yet profound strategy: focus solely on making the boat go faster. Every decision they made, they first asked themselves, "Will it make the boat go faster?"
This philosophy is deeply embedded in our business practice. So much so that we have this paddle in our office as a daily reminder to ask the right questions, make impactful choices, and propel towards that 5-star rating with every stroke.
Because in business, as in rowing, it's not just the strength of the strokes, but the direction and purpose that truly counts!