07/17/2025
Despite a rocky start to the year and ongoing economic uncertainty, 6 in 10 Canadian investors remain confident in their financial future. For many, success isn’t just about building wealth; it’s about achieving financial fulfillment.
This new research in our Edward Jones Pulse of North America, report explores:
💠 What financial fulfillment means to Baby Boomers, Gen X, and Millennials
💠 The top financial goals supporting what matters most to different generations
💠 The biggest financial stressors — and how they vary by life stage
💠 How investors are adapting to today’s economic conditions
💠 The growing importance of advice and coaching from a trusted professional
This survey is a timely reminder that there’s much more to financial success than winning stock picks - it’s about staying on course with your long-term plan and having a trusted partner at your side.
What does it take to become financially fulfilled? Our new research with Cerulli uncovers the dreams and realities of three generations.www.edwardjones.ca/ca-en
