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Eda Property

We empower and educate Australians to achieve financial freedom using property investment. WHO ARE WE? Eda are everyday people. WHAT DO WE DO? HOW DO WE DO IT?

We go to work every day, we run families and households, we walk the dog and we pay our bills. Add a social life to the mix and you’re out of time. So we understand the most valuable commodity we have in today’s modern life is time. We all have a dream, although not always the time to chase it. Eda will help you realise your dream by building wealth while you get on with life. Eda make our clients’ property investment dreams a reality through direct residential investment. We have 20 years proven experience in Financial Services, an industry where you must demonstrate that all your activity is client focused and that you are providing advice that is solely in a client’s best interests, not a vendor’s. We apply these rigorous standards to our property offering and it’s this difference that underpins Eda's business philosophy. Through a unique, collaborative mix of research and communication we’re able to offer evidence-based advice. Eda get to know each of our clients. We love to learn about you, how your life works and what sort of outcomes you’d like. We then find the right bespoke property investment to suit you. Our research is based on a methodology we’ve developed using an ASIC-audited Asset Consultant.

04/11/2026

You already know property works. That was never the hard part.

You've done the reading. You believe in the numbers. And you still haven't bought.

That's rarely about money or knowing enough. It usually comes down to three decisions nobody has helped you make: where to buy, how to structure it, and who to trust with it. Each one affects the others, which is why getting stuck on just one can stall the whole plan.

So we start with the research. We choose suburbs using household income growth, not hype, and every strategy is reviewed by a financial planner, accountant and mortgage broker before it reaches you. Full fee transparency throughout.

If you're ready to turn the plan into a purchase, come and have a chat.

02/11/2026

The budget didn't change what makes a good property investment. It changed how much structure matters.

Every budget brings a fresh round of worry for people who already own investment property. The headlines focus on what changed. The better question is whether your portfolio is set up to handle it.

The same property can be treated very differently depending on how it's held and funded. That's why we look at structure first, with every strategy reviewed by a financial planner, accountant and mortgage broker.

Not sure your current structure still holds up? Come and have a chat.

29/10/2026

You're not behind. You just haven't had the right plan yet.

When you're starting over, it's easy to count every year you feel you've lost.

Anissa moved back in with her parents in her 40s, with two kids and nothing behind her, and rebuilt from there. She didn't get ahead by going back in time. She did it by making good decisions from exactly where she was standing, and letting them compound.

That's how we work. We start with your real numbers, build a strategy on household income growth research, not hype, and tell you honestly what's possible. Even if the answer is "not yet."

Eda exists because this kind of help wasn't there when she needed it.

Tell us where you're starting from. Come and have a chat.

28/10/2026

Everyone talks about property returns. What about the risk?

Most investors can tell you what their property returned.

Far fewer can tell you what they had to risk to achieve it.

That’s where risk-adjusted return comes in.

A property might deliver strong growth, but that doesn’t automatically make it a strong investment. You also need to consider what you’ve taken on to achieve that growth, from concentration and borrowing exposure to cash flow and the underlying property risk.

It’s a framework institutional investors have used across asset classes for years.

And it’s the lens Anissa brings to residential property, drawing on 20 years of experience advising institutional clients, including QIC and major banks.

Because at EDA, we’re not just asking: “How much could this property grow?”

We’re asking: “Does the potential return justify the risk you’re taking to get there?”

That’s a very different way to look at property.

Want to see how your numbers hold up under that lens? Come and have a chat.

26/10/2026

Your super balance is going up. What it can buy is going down.

Groceries are where most of us notice it first. When prices climb faster than savings grow, your balance can look fine on paper while its buying power quietly shrinks.

Property is one of the few things that can keep pace, and the reason is leverage. Put $120,000 down on a $600,000 property and you get the growth on the full $600,000. At 5% growth, that's $30,000 on your $120,000 deposit. (Illustrative only, not a forecast.)

It cuts both ways, which is why we build every strategy on household income growth research, with full fee transparency.

Want to see what this looks like on your own numbers? Come and have a chat.

22/10/2026

New-build property is about to get a lot more attention. That’s exactly why you need to look beyond the tax benefits 🏡

If more investors are looking at new builds for the same tax reasons, the incentive can’t be the only thing guiding your decision.

That’s not a reason to avoid new builds. It’s a reason to assess them properly.

Location. Land. Demographics. Infrastructure. Price. Rental demand.

The fundamentals still matter long after the tax incentive has been factored in.

Use the deduction if it makes sense for your strategy. Just don’t let the deduction choose the property for you.

Want a second opinion before you buy? Come and have a chat.

21/10/2026

Buying your first investment property shouldn’t feel like figuring it out alone 🏡

That’s exactly why EDA exists.

Not to push a sale. Not to hand you a property and send you on your way.

To make sure you feel supported, informed and confident through every step.

Rosie and her partner felt that from start to finish. They had a team behind them, people who knew their situation, understood their goals and were there to guide them through the decisions along the way.

Because sometimes the value of good advice isn’t just in the numbers.

It’s knowing you don’t have to figure it all out yourself.

If you’re standing where Rosie and her partner once were, let’s have a chat.

19/10/2026

A tax incentive can make new builds more attractive. But it can’t make a bad property a good investment.

With the 2026 Federal Budget proposing changes to negative gearing from 1 July 2027, eligible new builds will retain access to negative gearing against other income, while the treatment of newly purchased established properties will change.

That makes the new-build conversation even more interesting for investors.

But the tax position is only one part of the equation.

You still need to ask:

📍 Where is the property?
📊 Does the price stack up against the market?
🏡 Is the property itself likely to appeal to tenants and future buyers?
💰 What are the rental returns and holding costs?
📈 Does it fit your borrowing capacity and broader strategy?

At Eda, we believe new builds can be a strong investment option. But we don't recommend a property simply because it's new, or because the tax treatment looks attractive.

We look at the whole picture first.

Because the right investment isn't just about the tax deduction. It's about whether the property makes sense as an investment.

Want to understand what the numbers actually look like for you? Come and have a chat.

15/10/2026

Think one income means you can’t invest in property? Think again.

One income can make investing harder. But harder doesn’t mean impossible.

The bigger issue is often the strategy behind the numbers.

The wrong property. The wrong structure. Or advice designed around a two-income household when your reality is completely different.

Anissa knows this firsthand. Before she built EDA, she rebuilt her own financial position on a single income. So this isn’t just theory.

We look at what you can actually borrow, what type of property makes sense for your numbers, and how to structure the investment with your longer-term goals in mind.

If you’ve been told “not yet” without anyone properly showing you why, let’s look at the numbers together.

13/10/2026

Buying the property is only the beginning. 🏡

Building wealth through property isn’t about buying one property and calling it done. It’s about making the right decisions as your circumstances, goals and portfolio evolve.

That’s why our advice doesn’t stop at purchase.

We help you build the strategy, find the right property, navigate the purchase and stay involved as your portfolio grows. We continue to review where you’re at, identify opportunities and help you make informed decisions about what comes next.

From your first strategy session through to settlement and beyond, we’re in it with you.

Wherever you’re at in your property journey, let’s talk.

Address

St Kilda Road
South Melbourne, VIC

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.edaproperty.com.au/

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