Brenton Goodall - SONI Wealth

05/09/2022

Did your parents teach you to save hard for a deposit to buy a family home, and work just as hard to pay it off?

Mine did.😀

Imagine if they bought 2 properties 30 years ago.

Property is a long term journey. The longer you hold the luckier you get.

06/07/2022

Gotta love Melbourne!😎

25/05/2022

One of many success stories!
There are many different people in different stages of their life's.
No 2 success stories are the same.
Congratulations to our clients for achieving such great results!

👉Today we share a success story of one of our clients and how helped them to begin their journey with limited savings.

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱:
✅ Our clients Daniel and Sara are a professional couple working in the IT sector who migrated to Australia in 2016.
✅ They bought their owner-occupier home in Melbourne in 2020.
✅ They had the aspiration to do better financially for themselves and were keen to learn and build their wealth through investing in property.

𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲
🚧 The biggest challenge they had was their limited savings, $15k to be precise.
🚧 The second challenge was that Sara was working in a casual job.
🚧 Third, they believed they would need to wait at least 2 more years for them to be ready to start investing.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
📈 Our team analysed their profile and assessed their goals, cash flow, and borrowing capacity.
📈 Provided them with an actionable roadmap and a 5-year plan to get to where they want to be.
📈 With the help of our finance partner, we refinanced their home and managed to access the equity of $40,000.

𝗢𝘂𝘁𝗰𝗼𝗺𝗲
💰 Our team sourced an exclusive 4-bedroom House & Land package in a growing suburb and helped them secure it with less than a $40k deposit.
💰 Clients also embraced a savings target recommended by our team to save as a deposit for their next investment.
💰 While the first investment property is under construction, due to its location and it being an off-market opportunity, it has already grown in value.

𝐂𝐥𝐢𝐞𝐧𝐭 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤
✅ Daniel & Sara are amazed to see the sharp turnaround in their mindset from believing that they are a couple of years away before they can start to invest, to having secured an excellent opportunity within a space of one and half months after meeting our team.
✅The education our team provided, coupled with the well-defined roadmap, has helped them gain a wealth of knowledge and provided them with clarity for their investment journey ahead.
✅ They are waiting with excitement for the first investment to be completed by the end of this year and are actively looking forward to achieving their 5-year goal within 2 years.

𝐓𝐞𝐚𝐦 𝐒𝐎𝐍𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩
If you are willing to start investing in property, Team SONI can help. A simple chat with our experts can clarify your questions and give you the confidence you need to get started. Book your Wealth Consultation today.



* Client names altered for privacy reasons.

12/05/2022

Have you set your 𝐠𝐨𝐚𝐥𝐬?

Most of us have new year’s resolutions, right?

Though a very few of us end up sticking to the resolutions and following it throughout the year.

Why?

Having just a resolution is not enough. It is equally important to have a strategy or a plan to accomplish the task, and then take regular actions to achieve the outcomes.

Most Property Investors who have achieved success have followed a similar path. Setting up meaningful goals, breaking them into smaller bite sized tasks and continually working towards achieving them.

Without an actionable plan, a 𝐠𝐨𝐚𝐥 is just a wish.

Property investment is a long-term game. 𝐆𝐨𝐚𝐥 𝐬𝐞𝐭𝐭𝐢𝐧𝐠 helps provide the focus and commitment required to build a successful portfolio.

Have you set your 𝐠𝐨𝐚𝐥𝐬?

28/04/2022

𝐖𝐡𝐚𝐭 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐢𝐥𝐥 𝐝𝐨?
#𝟓

🤩 𝐁𝐢𝐥𝐥 𝐡𝐚𝐬 𝐟𝐨𝐮𝐧𝐝 𝐚 𝐦𝐞𝐧𝐭𝐨𝐫!

After an introduction through a common friend and an initial conversation, he believes he has found someone who has achieved the results he wants and is willing to help.

For their next meeting, Bill has several questions he wants to ask.

Bill is really keen to get into the market and wants to buy a property straight away. After all he has already saved $100,000 for a deposit which to most is the hardest thing about buying a property.

Here is a summary of their first official meeting:

𝐁𝐢𝐥𝐥 : “What type of property should I buy?” Bill asks. Expecting to hear a one size fits all response, he was met with…

𝐌𝐞𝐧𝐭𝐨𝐫 : “Depends, what your long-term goals are?”
Nobody has asked Bill that question before…

𝐁𝐢𝐥𝐥 : “Why is that important?”

𝐌𝐞𝐧𝐭𝐨𝐫 : “It’s much easier to get somewhere when you know the precise way of getting there. But first you need to know where you are going.”

They spend the next hour figuring out what Bill’s 𝐬𝐡𝐨𝐫𝐭-𝐭𝐞𝐫𝐦 𝐚𝐧𝐝 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐠𝐨𝐚𝐥𝐬 are.

Bill is starting to realise that “there is a lot more he needs to learn.”

𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐞𝐝𝐮𝐜𝐚𝐭𝐞𝐝 𝐢𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲. There are so many factors that form part of a building a sustainable property portfolio.

His Mentor explained to him several factors such as - Deposit/Equity, Borrowing Capacity, Risk Profile, Money discipline, Cashflow and most importantly Mindset.

Bill has left the meeting with a smile on his face 😊
He is very keen to learn more next time they meet!

Stay tuned…

12/04/2022

𝐖𝐡𝐲 𝐝𝐨𝐧’𝐭 𝐦𝐨𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐢𝐧𝐯𝐞𝐬𝐭?

Most of us attended school during the first 2 decades of our life.

And we were often taught to be good at studies which will help us get a good job in future.

During apprenticeships, university, and work placements we were eager to learn to master our craft in our chosen areas of interest, which will allow us to progress ahead at work and earn good income.

Why is it that we are never taught to make our 𝐦𝐨𝐧𝐞𝐲 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐮𝐬?

That is a big reason why people are hesitant or scared to invest. Most do not understand investing knowhow and that leads them to believe, they can’t.

The truth is anybody who wants to put their money to work, can.

It’s about the developing the right mindset and getting educated. I have experienced the change myself and have helped many others along the way.

A friendly catch up for 45 minutes can change your life, it did mine 10 years ago! Reach out, if you are thinking about investing and I would love to help you out.

23/03/2022

𝐖𝐡𝐚𝐭 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐢𝐥𝐥 𝐝𝐨?
#𝟒

Bill has decided that the 𝐛𝐮𝐲 𝐚𝐧𝐝 𝐡𝐨𝐥𝐝 strategy is the right way forward for him.

He has come a long way and has learnt so much, but there are still many more questions that have surfaced in the process of all his research.

Some of those questions are:

1. What type of property – a house, townhouse, or an apartment

2. Invest in a brand new/off-the-plan or an established property

3. Many questions in relation to finance such as - How much he should spend on his first property, how much can he borrow, does he need a pre-approval, how much deposit he will need, and the list goes on...

While he is getting clarity on some matters, many more questions are surfacing along the way. And it is getting increasingly harder for him to just ask his mates Mr. Google, Ms. Friends, and Mrs. Family.

Bill has realised one thing that he surely needs professional help to get him started on his journey to build wealth!

He is smart to realise that it doesn’t make sense to take advice off someone who hasn’t achieved the results he wants and is on hunt for a mentor/coach who owns a few investment properties himself/herself.

I can’t wait to tell you more about when Bill finds his Mr. Mentor!

08/03/2022

It is an absolute pleasure to work with these remarkable women.

Thanks Ladies.

✨Happy International Women’s Day! Today, we take this opportunity to celebrate the achievements of women and wish all a very Happy International Women’s Day.

This year’s Women’s Day theme is 🙅🏻‍♀️ in recognition and celebration of the women and girls to honour their leadership and contribution towards a sustainable future.

At , we take pride in shaping inclusive work culture for women by providing equal opportunities, creating flexible working arrangements, and encouraging leadership to unlock their full potential. has a strong representation of women (50%) and we continue to focus on preserving the gender diversity.

We would also like to take this opportunity to give a massive shout-out to our female investors 👏 👏, who value their independence and are able to create a better future for themselves and for those they care about.

SONI Wealth strongly believes that people should have access to the same opportunities. We are truly committed to making a positive difference for Women every single day.

03/03/2022

𝐖𝐡𝐚𝐭 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐢𝐥𝐥 𝐝𝐨?
#𝟑

Bill has decided that most of the population desires a roof over their head. For this reason, 𝐑𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥 𝐏𝐫𝐨𝐩𝐞𝐫𝐭𝐲 makes the most sense to him.

In the process of coming to this conclusion, he realises that there are more ways to invest in 𝐑𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥 𝐏𝐫𝐨𝐩𝐞𝐫𝐭𝐲 to count than he has fingers on his hands and toes.

He reaches for his pen and narrows down the list.

𝟏, 𝐑𝐞𝐧𝐨𝐯𝐚𝐭𝐞 𝐚𝐧𝐝 𝐟𝐥𝐢𝐩.

Good way to do a value add to “the worst house in the best street”.
Will take up a lot of capital, wouldn’t generate passive income and there is negative cashflow until it sells as there is no rental income during the renovation. Also, a gamble on the market conditions hoping for quick growth.

𝟐, 𝐒𝐡𝐨𝐫𝐭 𝐭𝐞𝐫𝐦 𝐂𝐚𝐩𝐢𝐭𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐫 𝐓𝐢𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭.

Buy and sell for profit sounds great but the reality is that most people have not gained as much as they thought they would because the transaction costs are so high. Especially if you pay full stamp duty when you buy and agent fees when selling. Combining these two items you would need to make at-least 7% just to break even.

𝟑, 𝐁𝐮𝐲 𝐚𝐧𝐝 𝐡𝐨𝐥𝐝, 𝐓𝐢𝐦𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭.

Although quick gains are attractive, real wealth has been achieved by most Australian property owners by holding for the long term. At a minimum, if held for one complete property cycle, it will more than likely be worth more than what was paid for it.

In the meantime, the rental income should pay for most of the expenses and any shortfall can be claimed against personal income during the tax returns.


Which path do you think Bill should take to invest in residential property?

22/02/2022

𝐖𝐡𝐚𝐭 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐢𝐥𝐥 𝐝𝐨?
#𝟐

Now that Bill is satisfied by the numbers, 𝐏𝐫𝐨𝐩𝐞𝐫𝐭𝐲 makes sense. He turns his attention to how he can build wealth via property investments.

Again, he asks his mates to realise that very few have invested in property. And out of the ones that have bought, most have old properties in undesired locations. They bought those because they were “cheap”, but those haven’t performed well for them.

As most of us do he turns to Google and is overwhelmed by the amount of ways to profit from property.

He grabs a pen and paper and narrows the search into 3 broad categories of property and starts identifying pros and cons for each of them.

𝐎𝐩𝐭𝐢𝐨𝐧 𝟏, 𝐑𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥.

𝐏𝐫𝐨𝐬. Everybody needs a roof over their head, migration leading to more demand.
Less capital needed, meaning as banks consider property less risk and can have a higher Loan to Value Ratio.
Tax incentives claimable on personal income.
Good track record of long-term appreciation.
𝐂𝐨𝐧𝐬. Lower rental yield. Owner responsible for ongoing costs.

𝐎𝐩𝐭𝐢𝐨𝐧 𝟐, 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥.

𝐏𝐫𝐨𝐬. Generally higher rental yield. Tenant responsible for outgoing costs.
𝐂𝐨𝐧𝐬. Businesses moving away from traditional office and retail space and trending towards work from home and online retail business.
Cash to buy is higher as a percentage because banks will lend less money. In the banks eyes it has more risk.
Higher mortgage interest rates.

𝐎𝐩𝐭𝐢𝐨𝐧 𝟑, 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥.

𝐏𝐫𝐨𝐬. Capable of large returns.
𝐂𝐨𝐧𝐬. Significantly large capital outlay. High risk. Heavily regulated.

What category of property do you think Bill should start with?