Butterfly Effect Intelligence

Butterfly Effect Intelligence Marketing developments seldom happen in isolation.

We help you to join the dots&decipher what is really happening in your market, identify consumer&technology trends and unpack the strategic rationale behind developments shaping your competitive landscape Butterfly Effect Intelligence (BEI) is the perfect partner to provide marketing insight in Financial Services. We help marketing professionals stay up to date, and bring you real insights to supp

ort your marketing and strategic goals. BEI is comprised of a team of client-centric marketing experts, dedicated to identifying interesting and innovative initiatives including advertising, technological innovation, new products, new channels, communication and positioning in the Financial Services industry.

The first half of 2022 has pushed the competitor needle further, as FSPs have moved beyond discounts, payment holidays a...
26/07/2022

The first half of 2022 has pushed the competitor needle further, as FSPs have moved beyond discounts, payment holidays and other ‘direct’ incentives to keep customers engaged. Brands have used their advisory skills to the maximum, in an effort to provide added value to struggling consumers. BEI is a brand that intently tracks and analyses the Financial Services market, so it’s notable just how important it’s becoming for brands to be aware of these market shifts, to enhance relative brand effectiveness.

The Global Sustainable Investment Review put sustainable investment AUM at USD 35.3 trillion in 2021. Our analysis finds...
11/02/2022

The Global Sustainable Investment Review put sustainable investment AUM at USD 35.3 trillion in 2021. Our analysis finds ESG measurement to be complex and contentious. Concerns include "Greenwashing" and high ratings for firms manufacturing harmful products. The entire life cycle of ESG fund strategies needs careful consideration.

A great author recently said, "The Pandemic is a Portal... We can choose to walk through it, dragging the carcasses of o...
15/03/2021

A great author recently said, "The Pandemic is a Portal... We can choose to walk through it, dragging the carcasses of our prejudice and hatred… Or we can walk through lightly, with little luggage, ready to imagine another world." BEI is ready for a new world together with you.

The Financial Services sector seems to be conducting an orchestra from higher ground, figuring out new ways to survive a...
05/08/2020

The Financial Services sector seems to be conducting an orchestra from higher ground, figuring out new ways to survive and thrive. Stand-out brands behave holistically and authentically.
http://www.bflye.com/

Always be willing to assist your clients by being able to quickly switch gear where needed, and don’t wait to be asked. ...
30/06/2020

Always be willing to assist your clients by being able to quickly switch gear where needed, and don’t wait to be asked. Don’t get stuck on one thing or one way of doing things. Be proactive and care deeply about what your clients care about.

20/02/2020

Load-shedding impacts Insurance: Power surges wreak havoc on appliances, leading to more claims on Short-Term Insurance policies than ever before. Car accidents caused by unlit roads add to this. Insurers have started to offer advice on how consumers can safeguard their appliances. Do you have ideas to save devices during load-shedding?

Investment managers in South Africa generally have a tendency to paint black and white scenarios, insinuating that if lo...
15/10/2019

Investment managers in South Africa generally have a tendency to paint black and white scenarios, insinuating that if local investment doesn’t move offshore, it will amount to little. South Africa does face challenges and lots of them. Yes, there’s a case for not putting all eggs in one (smallish) JSE basket. However, there’s perhaps a better case to be made for ‘having your cake and eat it’. Investec Asset Management reminds investors that they could surf the waves, enjoy the beautiful beaches and lifestyle in South Africa, while simultaneously reaping the benefits of well-chosen offshore funds. An excellent strategy in times of uncertain change.

An FSP in Kenya recently showed some interesting creativity by launching a free beauty-therapy session for its medical a...
03/06/2019

An FSP in Kenya recently showed some interesting creativity by launching a free beauty-therapy session for its medical aid members who are recovering in hospital. The company cites studies that show a sense of well-being leads to faster recovery from illness. Those not wanting a pamper session can opt instead for a free Uber ride home, on discharge. Thoughts?

ARIS Title Insurance Corporation has introduced a new service for title risk assessment of artworks for potential buyers...
17/05/2019

ARIS Title Insurance Corporation has introduced a new service for title risk assessment of artworks for potential buyers. It was introduced for art buyers and/or future sellers who might want to mitigate potential risks beforehand.

The service looks into provenance and sellers' histories. Read More

April 2019 saw international FSPs tailoring products for art buyers, dog-owners, healthcare professionals and holiday-ho...
14/05/2019

April 2019 saw international FSPs tailoring products for art buyers, dog-owners, healthcare professionals and holiday-home renters, among others. https://lnkd.in/dAM4ngz (Photo by Stephen Kraakmo on Unsplash)

Increasing access to affordable and more powerful devices is driving convenience to a new level, giving rise to trends s...
10/04/2019

Increasing access to affordable and more powerful devices is driving convenience to a new level, giving rise to trends such as Contextual Commerce. These changes are forcing financial services incumbents and challengers to partner and innovate as never before. https://lnkd.in/gNM9HBr

As we anticipate the public launch of Discovery Bank this month, the Vitality model is probably the best-known example o...
07/03/2019

As we anticipate the public launch of Discovery Bank this month, the Vitality model is probably the best-known example of Behaviour Economics in SA. But as Banksurers are flavour of the year, two other insurers may also be eyeing this space. Read more here: https://lnkd.in/g6c7zYQ

Address

Sheldon Place, 5 Lone Close
Sandton
2191

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 16:00

Telephone

+27115680847

Website

Alerts

Be the first to know and let us send you an email when Butterfly Effect Intelligence posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Butterfly Effect Intelligence:

Shortcuts

Share

Our Story

Butterfly Effect Intelligence provides financial services companies with an intimate knowledge of the market and competitive environment. Our role is to help clients understand the competitive environment in their sector, (Retail; Wealth; Business and Corporate), against the backdrop of key developments shaping the financial industry in the local and international market.

We unpack the client value proposition that your key competitors are offering the same core-clients that you are targeting. It is only with a clear picture of what choices your clients have, that you can start to develop your own strategy that is truly client centric and built around your core competencies.

We have been monitoring the important things that are shaping the financial services competitive landscape continuously for over a decade. Retail, Wealth, Business and Corporate clients are distinctly different – different segments, different needs and different competitors. We have a deep understanding of sector specific nuances and what forces are driving change in each sector.

Our job is to distil only the most pertinent facts relevant to your unique set of products, clients and competitors, so that you can focus on creating and driving client centric strategies.