Leading urban fashion and lifestyle entrepreneurs, Theo Ngobeni and Zano Sithetho joined forces to start The Good Sir campaign, which seeks to help young South African men master the art of being a modern gentleman. The founders drew inspiration from conversations with other men, where they realised that there was a lack of a platform to address challenges faced by modern men and that there are no
t a lot of positive role models for young men to look up to. They hope to change that through The Good Sir movement. The Good Sir hosts a series of dinners, dubbed Dinner with Style, which offers selected participants insight from leading experts on style, etiquette, networking, personal leadership as well as responsibility and wealth management. Oude Meester’s Blue Door Society, an additional partner of the campaign said they celebrate men who aspire to excellence.
“As a brand, we believe the path to mastery follows an evolution, from apprenticeship, to dedicated practice and finally mastery of skill. The Good Sir - Dinner with Style initiative shares these values and we are delighted to be able to help them empower a new generation of gentlemen,” Jerome Adonis, Oude Meester Brand Manager said.
