04/09/2026
What is a viral moment actually worth?
A few seconds can become millions of views, endless conversation and unexpected exposure far beyond where it started.
Our latest Clarity blog looks at the economics behind viral moments, and why attention itself has become such a powerful force.
Read more here: https://www.nowclarity.com/blog/the-economics-of-a-viral-moment/
It lasted only a few seconds, but that was enough. Two Airlink passenger jets swept over Cape Town Stadium before the Springboks faced the All Blacks on 29 August, close enough to send the crowd roaring and social media into overdrive. Almost immediately, the images travelled far beyond the stadium.