23/09/2026
V-Mash in Peru 🇵🇪
My experience in Peru has shifted the question from: How do we sell more insurance? to: What conditions must exist for insurance to create real and sustainable value?
Insurance access is not simply a product-distribution challenge. It is shaped by regulation, economic participation, public trust, financial literacy, institutional capability and the quality of advice available to the customer.
When these elements are disconnected, a market may increase the number of policies issued without meaningfully reducing the protection gap.
This is the strategic tension I have been reflecting on throughout the immersion: growth must be commercially sustainable, but it must also produce fair and useful outcomes for customers.
Technology can improve reach and efficiency. Regulation can establish minimum standards. Products can be simplified and made more affordable. However, none of these automatically guarantees that the customer understands the cover, retains it or receives the expected support when a claim arises.
That is where leadership, governance and professional advice become critical.
As the founder of V Mash Insurance Brokers and a Licensed Key Individual, this experience has challenged me to think beyond the operational growth of the brokerage and examine the system we are building around the client.
Are our structures strong enough to support responsible growth?
Can we demonstrate the value of advice beyond the point of sale?
Are our processes designed around compliance alone, or do they consistently produce better customer outcomes?
These are not questions that can be answered through ambition alone. They require evidence, accountability and the willingness to examine whether the business model is delivering on the promise of insurance.
The value of international immersion lies not in returning home with foreign solutions. It lies in developing the judgement to understand context, interrogate assumptions and translate global learning into locally relevant action.
Thank you to GIBS and INSETA for an experience that is expanding my strategic thinking and strengthening the standard by which I evaluate my own leadership.
V-Mash in Peru. Learning globally. Building locally. 🇿🇦🇵🇪
