22/08/2026
Growth targets often enter the sales forecast long before they enter the cash forecast.
That is where the pressure begins.
Before accepting a large order, adding capacity or increasing the sales target, management should answer five questions:
• How much cash must leave before the customer pays?
• How many days must the business fund that gap?
• What happens if the largest customer pays 30 days late?
• How much funding headroom remains after committed payments?
• Does the 13-week cash forecast include the proposed growth?
Mark each answer as known, assumed or unknown.
An unknown does not automatically mean the business should reject the opportunity.
It means there is still financial work to complete before committing.
Sales forecasts show where management wants the business to go.
Cash forecasts show whether the business can survive the journey.
Save this checklist before approving the next growth target.
Which of these five questions is currently the hardest for your business to answer?