Butterfly Effect Intelligence

30/07/2014

Do you know the secrets to successful scenario planning? http://mpul.ly/1lRKkqX

The legendary management consultant Peter Drucker once remarked, “The most common source of mistakes in management decisions is the emphasis on finding the right answer rather than the right...

29/07/2014

Do you know and understand your competitors and their strategies? http://mpul.ly/1xnYcPe

Competitor analysis has been around for a while now. It was cemented as part of business procedure back in the eighties, but the actual exercise of analysing your competitors has been practised by...

25/07/2014

Have you considered implementing a scenario planning strategy in your company? http://mpul.ly/1nEjGY9

22/07/2014

Do you know how ongoing market research can help you launch new products? http://mpul.ly/1kLttG3

Creating new innovations to introduce into your marketplace is part and parcel of running a successful and sustainable company. However, many of the most successful businesses have introduced what...

16/07/2014

Are you up-to-date on the latest trends in your marketplace? http://mpul.ly/U6B3ni

Are you aware of current industry trends and what the next big trend will be?

15/07/2014

Do you know how to make your business stand out from the crowd? http://goo.gl/RoUnn5

It is in your market positioning that you draw the consumer to your brand.

09/07/2014

Competitive intelligence is our favourite weapon on the business battlefield http://goo.gl/haAa7Z

There is nothing quite as thrilling as a bit of rivalry in the business environment. Business, in its simplest nature, is competitive and the...

08/07/2014

Do you know the five ways that you can check your target marketing strategy is on point? http://goo.gl/UzC3rL

A target marketing strategy is about engaging in sincere communication with a select segment of your consumer audience about the particular...

03/07/2014

Do you know how to predict your competitor’s next strategy? http://goo.gl/GIBWjR

Strategy war games will assist you in anticipating your competitors’ moves before they strike and also how they may strike should you go ahead with...

02/07/2014

Did you know what the aim of intelligence is? http://goo.gl/IXV8Zf

The growth in marketing intelligence has been substantial. In most companies there is now a need to broaden the scope of the traditional research...

25/06/2014

If was played in your industry marketplace, would you be able to outwit, outplay and outlast your competitors? http://goo.gl/nSvVJC

A plan-of-action is essential and can only be tactically developed through the gathering of competitive market intelligence.

19/06/2014

Don’t fall into the trap of launching a product without proper research. http://goo.gl/RqiSHt

To get the maximum benefit from your latest innovation efforts, we suggest an approach based on the notion of ‘precision activation’, which...