08/09/2026
Starting your career is supposed to be the beginning of financial independence. For many young South Africans, it is becoming the beginning of financial pressure.
Financial stress among consumers aged 24 and younger increased by 18% in the past year.
Their share of debt counselling applicants has also climbed to 9% in 2026, compared with less than 2% historically.
The biggest concerns? The rising cost of living and keeping up with monthly debt repayments.
But there is another side to the story. Young consumers are also more likely to stick to a budget, search for better-paying jobs, and use digital tools to manage their debt.
The message is clear: financial stress is arriving earlier, but so is the willingness to tackle it.
Read more about the financial pressures facing young South Africans: https://imalimatters.co.za/younger-consumers-hit-hardest-by-financial-stress/