Conversation Capital

Conversation Capital A boutique communications consultancy focused on building brand awareness and promoting innovative b There is a new breed of journalism – the brand advocate.

Our Approach...

There was a time when the likes of Oprah and The New York times had the monopoly on public authority, with millions of followers hanging on every printed or spoken word. While large media outlets still control much of our attention, social media has made the power to influence mass opinion more widespread. So-called mainstream media is no longer the singular driving influencer of

public opinion. Brand advocates are everyday opinion-leaders who are well connected. They come in all forms; without any age, gender or geographical boundaries. Once converted, they provide unsolicited praise and suggestions, and will defend and support the brands they love. The illusive key is that the New Brand Advocate cannot be bought…they have to be engaged through a purpose they care about; one that transcends a product-only relationship. This innovative experience will create a multi-dimensional dialogue spanning all forms of media – a phenomenon we call Conversation Capital. The starting point is always understanding the clients business and marketing requirements and planning a strategy that is focused and measurable.

Address

61 Shortmarket Street
Cape Town
8001

Telephone

+27216861164

Website

Alerts

Be the first to know and let us send you an email when Conversation Capital posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Conversation Capital:

Shortcuts

Share

Category