31/07/2025
Meet the moderators of the Small Factors Roundtable at the IFA Roundtable Summit! Melissa and Amanda will facilitate peer-to-peer discussions focused on industry best practices, operational strategies, marketing techniques, and emerging trends that support sustainable growth and efficiency. They will also lead the exploration of how Small Factors can leverage technology, navigate complex funding dynamics, and adapt to market shifts to remain competitive in today’s evolving landscape.
Melissa Donald - President, Ventures
Melissa Donald began her career in commercial collections and quickly advanced from secretary to manager. In 2001, she joined a start-up factoring company with little knowledge of the field and rapidly rose to Operations Manager, learning the ropes through hands-on experience in courtrooms and on the road. After that company failed, she launched her own factoring business in 2007 with the support of a former investor, aiming to educate local businesses on the value of factoring—no matter the size of the need. Known as the “lady who does that weird finance stuff,” Melissa has built her company entirely through personal referrals and a grassroots network.
Amanda Villarreal, MBA - Managing Member, PLEX Capital LLC
Amanda J. Villarreal is the Founder and CEO of PLEX Capital, where she helps small and mid-sized businesses access alternative capital through accounts receivable financing. With over a decade of experience building a successful finance firm from the ground up, she now leads PLEX in supporting clients across industries like construction, staffing, and janitorial services—offering tailored funding solutions and trusted guidance to help them grow and manage cash flow.