24/06/2020
How To NAME your business?
Doesn’t matter what business you are opening it should have a NAME. This is one of the most important decisions in your life and the most faithful decision for your business in future.
WHAT DO YOU CALL A BOAT - SO IT WILL FLOAT
🏆 NAMING MARKETING 🏆
A proper NAME is very important for your business. There are FIVE basic rules that must be followed when choosing a name for a business:
1. The name should be simple. Avoid abbreviation, long sentences, too complicated words.
2. What is all about? Describe (in one or two words) what your business can give to the customer, what problem it may solve (“My Second Home” - the restaurant where you can expect homemade food and Real HOME atmosphere).
3. Don’t name your business by category name (windows specialists, computer genius, Italian restaurant). Try to give something personal to your business which would tell it apart from the competitors. BUT don’t over-create (would you like to taste and eat chocolate “Donkey Balls”, for example?)
4. Don’t copy your competitors (by adding letters to there names or use same- sounding words). If you have a pizza restaurant near you - find a unique name for your beautiful pizza (Papa Pizza - the most famous, successful and simple example).
5. The name have to mean something for you, it has to come from your heart. Only in this case will it transfer a piece of your inner heat to customers: don’t forget - this is YOUR child! (and your child is always better than others)
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