10/06/2026
The market isn't killing your deals.
And neither are the inspections, title company, lender, appraiser, buyer, or homeowner.
At least—not by themselves.
The market is challenging. Buyers have options. Expectations are changing.
But there are still things we can control.
3 deal-saving opportunities I see:
1. SET EXPECTATIONS
The strongest transactions don't wait until there's a problem to start communicating. Establish expectations before the first problem ever happens.
2. REDUCE FRICTION
A homeowner who doesn't want private showings or a lockbox may not be “difficult.”
They may simply need more trust and education.
Don't fight the objection. Understand it. Educate around it.
3. PROTECT THE BUYER EXPERIENCE
Buyers have choices.
If seeing your property is unnecessarily difficult, they're already experiencing friction before they ever write an offer.
Make it easy for qualified buyers to experience the property.
Because here's the reality:
We can't control the market.
But we can control how professionally we operate inside of it.
That's where deals get saved.
Investors — which of these three do you think has the biggest impact?
1️⃣ Expectations
2️⃣ Access
3️⃣ Buyer experience
Drop the number below. 👇
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