09/10/2026
As more consumers turn to the internet for answers, one thing remains clear: they still want a trusted professional to help them make important financial decisions.
According to LIMRA's 2026 Insurance Barometer Study, 43% of consumers prefer researching life insurance online and purchasing in person, while 26% are actively seeking guidance from a financial professional.
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This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.
