ROI Financial Group

ROI Financial Group Providing quality financial strategies, insurance, and employee benefits. A Licensed Insurance Agency. CA ins lic #4135101.

Founded in 2001, ROI Financial Group has consistently followed our mission to enrich and enhance our client’s financial future and peace of mind. Through our vast knowledge, experience & insight we have helped hundreds of business owners, individuals, and families address their concerns and reach their goals. Utilizing a blend of specific insurance and financial strategies we educate and work with

our clients so they can become more aware of where they are today and where they want to be tomorrow. Financial independence should not mean making the journey alone, that’s why we will not create a customized plan and hope it continues to work. At ROI we will be with you every step of the way to navigate your financial journey, helping you to adjust and grow with any changes. Marc Rosenthal is an Agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies. Additionally, Marc Rosenthal is a Financial Services Professional of and offers securities products & services through NYLIFE Securities LLC (Member FINRA/SIPC). Marc Rosenthal is also a Financial Adviser offering investment advisory services through Eagle Strategies LLC, A Registered Investment Adviser,

7 Limestone Drive
Williamsville, NY 14221
(716) 568-4800

I am not licensed in all jurisdictions. Neither ROI Financial Group nor New York Life Insurance Company, or its agents, provide tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professionals before making any decisions. ROI Financial Group is not owned or operated by New York Life Insurance Company or its affiliates. Eagle Strategies LLC and NYLIFE Securities LLC are New York Life Companies.

CELEBRATING OUR AWARD WINNING TEAM!Congratulations to our exceptional team on earning recognition among the industry's t...
08/03/2026

CELEBRATING OUR AWARD WINNING TEAM!

Congratulations to our exceptional team on earning recognition among the industry's top financial services professionals. This distinction reflects their demonstrated expertise, unwavering commitment to clients, and excellence in financial planning, estate strategies, and life insurance solutions.

We are proud to celebrate their well-deserved achievements and the dedication, integrity, and personalized guidance they provide to the individuals and families we are honored to serve.

We're proud to celebrate an exciting milestone!Congratulations to Marc Rosenthal on earning a Forbes Best-in-State Finan...
07/31/2026

We're proud to celebrate an exciting milestone!

Congratulations to Marc Rosenthal on earning a Forbes Best-in-State Financial Security Professional for the fifth consecutive year!

This recognition reflects Marc's unrelenting pursuit of excellence, inspiring clients with integrity, personalized guidance, and a passion for helping them achieve their dreams. Thank you to our incredible clients for believing in us and entrusting ROI Financial Group with your financial journey - we're honored to be part of your path to success and peace of mind.

05/05/2026

Most people will never face federal estate tax, but thoughtful planning still matters. Coordinating lifetime gifts, protecting assets, and understanding how taxes really work can help your family receive more of what you intend. This article from Winstead PC partner Jeff Chadwick highlights simple strategies that can make a meaningful difference, from tax-smart gifting to preserving step-up opportunities. If you would like to talk through how these ideas could apply to your situation, I am here to help make sure your plans support what matters most.

“Poisoned” artificial intelligence can give untrustworthy advice about finance, health and lots more. Here’s how you may...
04/28/2026

“Poisoned” artificial intelligence can give untrustworthy advice about finance, health and lots more. Here’s how you may be able to fend off the growing threat.

“Poisoned” artificial intelligence can give untrustworthy advice about finance, health and lots more. Here’s how to fend off the growing threat.

Money questions every couple should ask. Learn how honest financial conversations can reduce stress, prevent conflict an...
04/21/2026

Money questions every couple should ask. Learn how honest financial conversations can reduce stress, prevent conflict and build shared goals.

Honest financial conversations can reduce stress, strengthen trust and help couples align long-term goals.

Here is how to help keep your Social Security number private in an age of aggressive cybercriminals.
04/14/2026

Here is how to help keep your Social Security number private in an age of aggressive cybercriminals.

Here is how to keep your Social Security number private in an age of aggressive cybercriminals.

04/07/2026

People aged 70½ or older now have a way to support the causes they love while also creating a reliable stream of lifetime income, thanks to recent law changes that allow a once-in-a-lifetime transfer directly from an IRA to fund a charitable gift annuity or charitable remainder trust. When structured correctly, this transfer can be excluded from taxable income, and for those 73 or older, it may even count toward required minimum distributions. Read more about this strategy and then let’s explore whether this fits into your retirement or giving plans.

A business partnership without a plan can get messy fast. Just ask the famous couple who once bought a home and winery t...
03/31/2026

A business partnership without a plan can get messy fast. Just ask the famous couple who once bought a home and winery together… then split up, skipped the paperwork, and watched the whole thing spiral into a legal tug-of-war. One even ended up sharing his personal residence with a stranger tied to the sale. Not exactly the happily-ever-after they expected.
All of it could have been avoided with a simple buy-sell agreement to lay out what happens if an owner leaves – through death, divorce, disability, retirement, or simply wanting out – so the business keeps running smoothly and everyone knows their rights. Watch this video to learn more about how a buy-sell agreement works, and then let’s make sure your business interests are protected.

In this brief video, you will explore the crucial importance of buy-sell agreements for your business. These agreements are like insurance policies for your company, ensuring its stability and protecting the interests of co-owners. Don't wait until it's too late – watch now to secure your business...

Spring is sprung! The flowers are blooming and new beginnings are calling! Are you ready to embrace the season's magic a...
03/24/2026

Spring is sprung! The flowers are blooming and new beginnings are calling! Are you ready to embrace the season's magic and cultivate your financial future? Let's connect and explore fresh opportunities together!

Address

6700 Main Street
Williamsville, NY
14221

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17165684800

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