09/24/2026
Yesterday, the Crossvine team had the privilege of representing our firm at the BBB Fall Toast Luncheon.
Last year, we were honored with the BBB Torch Award for Ethics—a recognition that means a great deal to us because ethical standards aren’t something we aspire to or even try to be better at… at Crossvine, they're simply non-negotiable. Ethics are the core of how we work, how we serve, and how we show up for the people who trust us.
This year, Jared Coats, our Director of Branding, took the stage to share what those standards mean at Crossvine and why we could never operate in any other way. Then, he got to pass the proverbial torch by presenting the 2026-2027 Torch Award for Ethics winners and celebrating the organizations committed to doing business the right way. Meeting each winner and capturing those moments was a highlight of the day.
Our team is incredibly proud to be part of a tradition that recognizes something we believe deeply in - Doing the right thing isn’t a distinction we strive to earn, but the standard on which everything else is built.
Thank you to BBB Dallas, Lubbock, Wichita Falls for hosting an incredible event!