01/21/2021
Is your money working for your financial goals? Or is it working for your banker/Financial Planner?
What are your financial goals? That is probably the first thing people who want to help with your money, ask. It makes us feel special, unique. We are the center of attention, it is about my goals, my money, other people want to talk about with me!
Let’s start by choosing a player piece for monopoly. Just like you they are all uniquely different; not two pieces on the board are the same. We even imbue these silver pieces with our unique personality but… here comes the but: Regardless of what piece you choose we are all playing the same game with the same rules.
When someone asks you, what are your financial goals and you open up to talk about your plans, you have fallen prey to a sales tactic.
For 12 years I have worked in all sectors of the financial industry. There are hundreds of financial topics I want to cover, and this question about goals is the thing I hate the most about “Customer Service” in the financial world.
Regretfully every single financial point of contact with the public is a sales rep… even Non-Profits.
I will cover Non-Profits at another time, but even the government debt consolidation places work under a sales-oriented mentality. They need more assets under management to be viable. The only reason I bring the Non-profits up is because I have heard the same line from Bankers, Financial Planners, Insurance Agents, Pawn shops, money lenders, government and social workers dealing with financial products… hell even loan departments in universities. They all ask what are your financial goals?
I heard from a TV show that the only right answer to that question is: “To make more money”. It is funny, it is kind of true, but the reason I remember the quote is because in the show they nodded at the idea that there is a bit more to it. Oversimplifying things, we are all playing monopoly and we are all here to win the game… [Except the game is rigged in favor of Mr. Monopoly, but that is a future story to be titled Mr. Monopoly]
Next time you talk about your Financial (Insert whatever title, but actually a sales rep) do not say my financial goal is to make money. It might be funny for 3 seconds, but then they will talk nonstop on how their loan extension, or mutual fund, or whatever is their way to make that happen. Instead let’s dig a little deeper into this monopoly game before you meet with them.
At the high of my financial career I was working with statistics and researching how poor countries develop, and how poor individuals move up in a money base society. When looking at enormous groups of people it becomes obvious that there is a single winning strategy. In games like monopoly, if you have a computer to play it, you will find the most optimal strategy; in fact, you can google it. Games like chess are seemingly more complex, but grand masters have always suspected that if 2 super computers play one another white would always win. A curiosity of statistics is that overly simple games like tic-tac-toe are so simple that everyone can decipher the best play, but further ahead in complexity the opposite happens. A simple game like chess is extremely hard to optimize, as other games with hundreds of options, pieces, variables and choices are far easier to decipher.
A popular analogy would be people’s financial goals are like children in a candy store. Some kids spend all their money on chocolate bars, some kids save their money to buy a toy, some kids share their money and candy. There is no point spending any more time in the candy store because the analogy is misleading.
Here is your one and only financial goal:
You want to buy a home, send the kids to college, retire early, buy a yacht, go around the world… any combination of those, or all of those, or a derivative. Your sales rep is using an old strategy that came to pop culture from the movie inception. They are making you think it is your idea, they are drawing a pyramid with chocolate bars at the top and their mutual funds at the bottom. All our objectives are the same because if we take a step back and instead of melting chocolate, we should see money leaving our wallets. Your financial goal same as mine is to protect your (and yours) life, future, to get more (Or just enough… future article on how much is enough coming soon), and to buy that chocolate that makes you happy without trampling on the other two.
Follow me and subscribe to keep breaking down this and other topics. In the meantime, here is your quick step by step guide:
1.- Don’t be poor. If your monthly expenses surpass your monthly income stay tune for the first step. I have been there; I know it is hard. Hold Tight.
2.- Protect your income. That means you, no one else cares about you. If you cannot generate an income everything is over. Your employer provides disability insurance? Guess what that insurance is for them not you.
3.- Savings. Straight forward?... I wish. Did you know that Non-Profit executives earn more than their counterparts in a regular for-profit company? Remember that kid in the candy store that shares their money? In this world even if you want to be successfully altruistic you must generate excess incomes and manage that excess. More on this later. For the time being what is your bank doing with your savings?
4.- Yes investments… the holy grail of financial bu****it. Are you buying a home because everyone says it is a good investment? Or a rental property? Or that mutual fund, ETF, or the worst of all a GIC? (Please do not ever buy a GIC). The only way to win the game is doing this step but it is curiously the most misleading one. Furthermore, people love to jump into this one without having protection. Did you know that loosing your income for just 6 months will consume your 10 years of saving 5% of your income invested in the generic medium risk mutual fund they sell you in every bank?
5.- And then there is the cake.
Think of finance like buying a car. You better do your research before you go to the dealer or the sales guy is going to have all the cards. Regretfully finance is a lot more complicated, because there is so much misinformation spread by salespeople… like me.
Full disclosure, I am a financial services salesperson like everyone else because it is the only kind of job in finance. Wish things were different. I cannot change how the world works, but I can give you my unshakable commitment to always be honest first.