Watercress Financial

08/28/2026

Scaling a platform isn't just about adding new brands. It's about making sure the systems behind them can keep up with the pace of growth.

Financing is one of the first places that gets left behind. Different lenders, different training, no shared standard from one location to the next.

Our latest blog covers five pillars for turning financing into an asset instead of a liability at every stage of expansion. ⬇️

As home services platforms grow, a scalable financing strategy becomes essential. Learn the five pillars of platform-grade financing strategy.

08/26/2026

We spend a lot of time talking about financing solutions… but today, the spotlight belongs to the real experts in loyalty, support, and making every day better: our dogs! 🐶

Meet some of the pups behind the Watercress Financial team! From our work-from-home supervisors to our biggest fans, these furry friends keep us smiling and motivated.

Happy National Dog Day! 🐾

08/18/2026

Every home improvement project represents something bigger—a safer home, more comfort, and more moments to enjoy the spaces we call home.

What improvement would make the biggest difference in your everyday life? 🏡

08/11/2026

Homeowner financing questions deserve clear, honest answers.

When homeowners ask about interest rates, application fees, paying with a credit card, or whether they'll qualify, they're looking for reassurance—not a sales pitch.

At Watercress Financial, we help contractors feel confident navigating those conversations with straightforward financing solutions, responsive support, and the tools they need to answer common questions with ease.

Take a look at this quick guide covering some of the financing questions homeowners ask most often. A little clarity can go a long way in building trust. 🤝

08/03/2026

💧 Reliable water starts with skilled professionals.

This Water Quality Month, we’re celebrating the contractors who work every day to help homeowners enjoy cleaner, safer, and more reliable water in their homes.

Behind every great water solution is a trusted professional who makes it happen. Thank you to the contractors who keep communities flowing! 👏

07/30/2026

Watercress Financial's annual Sales Summit was a success. 🙌

Last week, our team came together in West Des Moines for meaningful conversations about how we can continue delivering the best possible experience for our contractor partners and their homeowners.

Contractor Support. Account Management. Customer Service. Sales. Marketing. Every department sees a different part of the journey, and our greatest impact comes when we bring those perspectives together to solve challenges, share ideas, and better support our contractors.

The stronger we partner, the better we can help contractors create a seamless financing experience, strengthen their operations, and continue scaling their businesses.

07/22/2026

🏠 Thinking about improving your home's value?

We've rounded up the top 5 home improvement projects that can boost curb appeal, increase resale value, and make a lasting impact.

Whether you're planning your next home improvement project or helping homeowners invest in their homes, financing can provide the flexibility to move forward with valuable upgrades while spreading costs over time.

🔗 Visit our Homeowner's Guide to Home Improvement Loans to explore how home improvement financing can help turn that next project into a reality: https://watercressgroup.com/homeowners-guide-to-home-improvement-loans/

07/16/2026

🌟 Meet Yariss Garcia! 🌟

As an Account Manager II supporting our Northwest & Southwest Region, Yariss is committed to helping contractors grow through personalized support, practical solutions, and trusted partnerships.

Known for her collaborative approach and dedication to customer success, Yariss works closely with contractors to provide the guidance and resources they need to confidently offer financing and close more projects.

Outside of work, she enjoys watching sports, playing soccer, and getting creative with DIY crafts.

Help us celebrate Yariss by dropping a 👋 in the comments below!

07/16/2026

It was a great day in the studio with Brian Buresh recording an upcoming episode of The Modern Contractor podcast.

Our own Mike Young and Keegan Bianchi had the opportunity to discuss the evolving role financing plays in today's home improvement industry—from common financing myths and homeowner expectations to what top-performing contractors are doing differently to make financing a seamless part of the customer experience.

Thanks to Brian for the great conversation and the opportunity to share our perspective. We’re looking forward to the episode airing later this summer and will be sure to share it when it goes live!

07/08/2026

Most contractors have financing available. Very few use it to its full potential. 🔑

The difference? A few key habits:

✅ Curating a strong financing plan mix
✅ Minimizing friction in the application process
✅ Treating your financing partner like a growth advisor (not just a lender)

If you're ready to unlock the habits that set top contractors apart, this one's for you. 👇

Contractor Financing Plan Mix and Scalability: What Top Contractors Do Differently Most contractors offer financing. The best ones turn contractor financing into a strategic advantage: through a strong contractor financing plan mix, a scalable financing system, and an intentional financing partnersh...