Watercress Financial

05/27/2026

Getting approved isn’t just about a credit score—it’s about the full picture.

At Watercress Financial, we take a more thoughtful approach to approvals so homeowners get fair financing that fits their situation—and contractors get more confidence in every project.

More approvals. Less guesswork. Better experiences all around.

Learn more about becoming a partner today: 🔗 https://watercressgroup.com/become-a-partner/

05/25/2026

Today, we remember those who gave everything in service to our country.

Memorial Day is a time to reflect, honor their sacrifice, and express our gratitude for the freedoms we enjoy every day. 🇺🇸

With gratitude,
The team at Watercress Financial.

05/21/2026

More people are dipping into their savings—or don’t have enough set aside to begin with.

That’s why flexible financing matters. It gives homeowners a way to move forward with a predictable monthly payment that fits their budget.

Learn more about becoming a partner today: 🔗 https://watercressgroup.com/become-a-partner/

05/19/2026

If you've been in a sales conversation lately where a homeowner hesitated on price, this is worth a read. 👇

Homeowners are more financially stretched than they were a few years ago — and the contractors adapting to that are changing how they communicate price and value.

Part II of our series breaks down exactly how to do that:

How Contractors Can Adapt to Consumer Financial Trends Homeowner financial behavior is shifting—driven by rising debt levels, constrained savings, and changing expectations around how everyday purchases are made. For contractors, this isn’t a background trend; it’s directly shaping how project...

05/12/2026

Say hello to Aleks 👋

He’s supporting contractors across our Northeast Region and is all about making financing easier, more flexible, and actually helpful for growing your business. Whether it’s closing more jobs or simplifying the process for your customers, Aleks is focused on being a true performance partner—not just another contact.

Want to learn how Aleks helps contractors grow with Watercress Financial? Connect with him or drop a comment below!

05/08/2026

Watercress Financial gear is making its rounds across the U.S. 👀

Lucas & Zac in Dallas Fort Worth, Trey in Virginia Beach, and Thedrick in Charlotte, bringing the Watercress Financial spirit to every job.

We see you—and we appreciate you repping us out there. 🙌

05/01/2026

Home Improvement & Remodeling Month is here 🏡

Homeowners are ready to invest—but not all can pay upfront.

That’s where financing makes the difference, helping contractors close more jobs and keep projects moving.

👉 Let’s connect to help you make the most of this season: https://watercressgroup.com/become-a-partner/

04/28/2026

Watercress Financial is excited to partner with 26North to expand flexible financing and payment options for contractors and homeowners across the U.S.

As Brandon Nelson, SVP, Capital Markets at Watercress Financial, shared:

“The 26North partnership represents an important step in advancing Watercress Financial’s capital strategy…reinforcing a resilient foundation for sustained, value-driven growth.”

We’re excited about what this means for our partners—and for the homeowners they serve.

Learn more:

Watercress Financial Announces $550 Million Forward Flow Partnership with 26North to Expand Home Improvement Financing and Flexible Payment Options Collaboration supports

04/27/2026

We asked our contractor partners for feedback — and here’s what they had to say. 👇

We’re proud to see such strong ratings across customer service, product quality, and overall experience. It means a lot to know we’re supporting our partners in the right ways.

A big thank you to everyone who shared their input!

04/24/2026

Contractors, are your estimates sitting on the table longer than they used to?

You're not imagining it. Today's homeowners are financially stretched — limited savings, rising costs, and real uncertainty about what's ahead.

We put together a full breakdown of the consumer financial trends shaping home improvement decisions in 2026 — and what this means for your business.

Read the full article here →

Understanding Consumer Financial Trends and How They Shape Home Improvement Decisions Today’s home improvement market is increasingly shaped by consumer financial trends like savings, debt, inflation, and confidence. For contractors, this creates a critical shift: Success today depends not only on...