06/24/2026
At the Google Cloud SMB Partner Forum, one thing stood out: waiting on AI is getting expensive.
Leaders talked about the “AI inactivity tax”, but there’s a flip side. AI itself can get costly fast if it’s not tied to real outcomes or properly managed. Especially as usage scales.
That’s why the conversation is changing. Not “What’s your AI strategy?” But “What are you trying to improve and how do you do it efficiently?”
The end goal isn’t just to adopt AI to check a box. It’s to make it work in the flow of your business and keep costs aligned with value. As an authorized Google Cloud distributor, our team is here to help you make smarter decisions when it comes to enabling Google Cloud, Google Workspace, and Gemini Enterprise. Visit us here to learn more. https://swo.co/4oID4oO