06/16/2026
AI tools are only as useful as the context you give them. A generic prompt gets you a generic answer.
That was one of the biggest takeaways from our recent webinar with Lisa Kottler. Her tip: build an identity file, a single document that tells AI who you are, who you serve, and how you work, so everything it produces actually sounds like you.
Lisa put together a short follow-up video walking through exactly how to build one.
https://hubs.li/Q04kw8-q0