Upward Financial Planning

Upward Financial Planning Fiduciary | CERTIFIED FINANCIAL PLANNER®
Guiding business owners, retirees, and pre-retirees toward clarity, growth, and financial peace.

We provide tailored strategies in investments, tax planning, retirement, and business exit planning.

3 awards this year and of course still getting settled into our new office building! We are very grateful for YOU—our cl...
08/29/2026

3 awards this year and of course still getting settled into our new office building! We are very grateful for YOU—our clients and community. Thank you for your support and we look forward to continuing to serve you!

08/23/2026

Barely moved into my new office building and have done zero prospecting and trying to get clients and client referrals are just rolling in!

We signed up two new clients in the last week. One for taxes, a financial plan, and investment management. The other for investment management only.

We are still moving into the new office building and hanging pictures, decorating, etc.

We have new carpet going in this week!

We will do a ribbon cutting and client open house in the spring once we have had time to settle in. We will be doing end of year planning in October as we look to harvest gains, losses, etc and plan for the coming year.

Thank you to all of our amazing clients! Please keep sending these referrals!

What a cool piece that will be displayed in the Jefferson Conference room! Did we mention that we will be naming each ro...
08/02/2026

What a cool piece that will be displayed in the Jefferson Conference room! Did we mention that we will be naming each room in our new office building after one of the US Presidents who were born in Virginia? There were 8 of them so far.

This piece is a replica of the Declaration of Independence, of course penned by Thomas Jefferson whose summer home Poplar Forest
is only an hour drive away and his normal home Thomas Jefferson's Monticello is located just 2 hours away in Charlottesville, VA. Sorry to all the Virginia Tech fans out there!

This is a limited edition Bicentennial collection from 1976 that includes 2 two dollar bills and one of all the coins produced in 1976. Of course, the two dollar bill is cool because Jefferson is on both the front and back of it. On the back is the famous scene writing the Declaration of Independence!

The collection as a currency piece is intentional because we are a financial planning firm and so we end up talking about money with our clients quite frequently. The symbolism and history run very deep throughout our entire office building. We want you to feel welcomed, at home, valued, and appreciated when you enter our office building.

We want you to see the connections with our local history that have shaped the entire American experience of the whole nation! That’s why we’re highlighting stories not only of the 8 US Presidents from history, but also stories of local heroes such as Booker Taliaferro Washington, William Clark, Thomas Jefferson, and many, many others!

In other great news, Daniel was just voted in by the board of directors as a board member joining the Historical Society of Western Virginia. Daniel’s father Scott Colston was a history teacher at Roanoke Valley Christian Schools for 30 years and instilled a love for history in Daniel and many other students. In fact, the yearbook from 1998 contains a vote from the student body where they voted as a majority that “Mr. Colston was the favorite High School teacher.” That’s another piece of local history! I digress..

Daniel’s passion for history, inherited from his father informs Daniel’s goals of educating as many people as he can about how history must be learned so that one can understand today’s context and the significance of how one fits into that context. Roanoke’s history locally and also how it has affected the rest of the country is part of the story to be told in all the decorations on the walls.

Our office has been meticulously planned out to not only be a welcoming atmosphere, but also a dynamic experience that will make you want to visit again and see what new items have been added to the collection.

Thank you all for your support and appreciation! We look forward to having many client meetings in the stately Jefferson Conference Room!

And we are so happy to be vINton!! Vinton Area Chamber of Commerce

08/02/2026

What do you think of the new lobby at Upward Financial Planning?

We believe a financial advisor should invest not only in stocks, bonds, and real estate—but also in creating an office that reflects stability, excellence, and permanence.

Every piece throughout our office was carefully selected to tell part of the American story and create a warm, welcoming atmosphere where clients can feel at home and confident about their financial future.

We’re proud to be putting down roots in Vinton and look forward to serving this community for generations to come.

What is your favorite piece? Did you see the Star Wars cameo??

07/30/2026

A huge THANK YOU to our incredible sponsors! ❤️ Your support makes it possible for us to bring events like Mingle at the Market to our community. We truly couldn't do it without you!

🎶 Mingle at the Market continues this Saturday with live music from local favorite Gasoline Alley, with special opening performance by Abbey & Andy Neikirk! Here is your menu for the Mingle!

📍 Vinton Farmers Market
📅 Saturday, July 25
⏰ 7:00 PM – 10:00 PM
🎟 Admission: $7 | Kids 12 & Under FREE

Grab your friends and family, enjoy an evening of fantastic local music, delicious food, and great community spirit. We can't wait to see you there!

And once again, thank you to our amazing sponsors for helping make nights like this possible! 💙

Dear Clients,I am excited to share that Upward Financial Planning has officially moved into our new office!This move mar...
07/30/2026

Dear Clients,

I am excited to share that Upward Financial Planning has officially moved into our new office!

This move marks an exciting new chapter for our firm. While our new office is not yet fully renovated, we have reached the point where we were able to move into the building so that we could place our previous office on the market. Although there is still work to be completed, we are thrilled to finally begin operating from our new home.

Our new location consists of two neighboring office buildings, both of which I am proud to own. For many years, these buildings served as the office of a well-respected local attorney who was greatly admired throughout the Vinton community. We are honored to continue the legacy of these beautiful buildings while giving them new life as the home of Upward Financial Planning.

Over the past several months, our team has invested countless hours renovating and restoring the property. While much of the work has been completed, we are still putting the finishing touches on the office, including refinishing portions of the hardwood floors, replacing some carpet, hanging artwork, completing a few paint touch-ups, and taking care of the many small details that make a space truly feel complete.

For that reason, we are not quite ready to begin hosting client meetings at the new office just yet. Once everything is complete and we are ready to welcome visitors, we will send another email letting everyone know.

This new office represents much more than simply a change of address. It gives Upward Financial Planning the space and opportunity to continue growing for many years to come. My vision has always been to build a firm that provides comprehensive, long-term guidance for individuals, families, retirees, and business owners throughout our region.

Over the coming years, we plan to continue expanding our services and helping more families with:

* Retirement planning
* Investment management
* Tax planning
* Business exit planning
* Estate and legacy planning
* Insurance planning and other comprehensive financial planning services

Our mission remains the same as it has always been: to provide honest, personalized advice and help our clients make wise financial decisions with confidence.

Before we begin scheduling meetings at the new office, we will also send detailed parking and arrival instructions. Because our office is located on Route 24, there are a few traffic considerations:

* If you are traveling northbound on Route 24, you may turn right directly into our parking lot.
* If you are traveling southbound on Route 24, you cannot turn left into the parking lot. Instead, you can turn down another road or turn around and enter right while driving northbound.

We will provide maps, photos, and additional parking information before your first visit to make the process as simple as possible.

Thank you for the trust and confidence you have placed in Upward Financial Planning. Your support has made this exciting milestone possible. We are incredibly grateful for the opportunity to serve you and your family, and we look forward to welcoming you to our new office very soon.

Warm regards,

Daniel R. Colston, CFP®
Founder & Financial Advisor
Upward Financial Planning

The new office building is coming along and we are feeling like a move is imminent! As soon as we are ready for our clie...
07/24/2026

The new office building is coming along and we are feeling like a move is imminent!

As soon as we are ready for our clients to start visiting us we will make an announcement and we look forward to a client open house with refreshments!

Thank you to all of our clients for your business and for being valued clients of one of the fastest growing financial planning firms in Roanoke!

Check out our latest additions to the fine art and historical collection that we are adding to our office building! When...
07/19/2026

Check out our latest additions to the fine art and historical collection that we are adding to our office building!

When we said we are using a colonial style, we didn’t just mean the interior design and architecture. We want you to feel transported to a different time period when you enter our office. We want it to be a place of education and learning, making life’s big financial decisions, appreciating our own history and forging our way forward.

The first floor will be 18th century, colonial inspired. It will house the Washington Library, the Jefferson Confefence Room, the Madison conference room, the Harrison and Tyler rooms, a bathroom that feels like Lord Dummores private bath, and a nod to William Clark’s expedition with Merriwethwr Lewis. Did you know that William Clark was married at Santillane, a mansion here in Fincastle?

As you take the stairs to the second level we will continue to expand on the great expedition theme with dramatic oil paintings of American countrysides, Teddy Roosevelt and national park artwork, and stepping into the 19th and 20th centuries with the Woodrow Wilson room and Zachary Taylor room.

Have you noticed the theme yet? As you walk through our office building from bottom to top, you will be walking through the decades and centuries of American history. You will also be exploring our local impact on US history. A lot of what has happened in this country has roots right here in SW Virginia.

Booker T. Washington was born just a short drive from our office. His legacy is one of entrepreneurial genius, exceptionalism, education, working hard, and pushing forward equality and diversity and human rights for all Americans!

Our office will be one of celebrating the American story by telling its history subtly. We don’t want it to feel like a museum. Rather it will feel like a collection of fine art that is telling a story, a story that is still being written by all of us.

Being located in Vinton, we will be telling stories of the Gish’s, Vineyards, Pollards, Preston’s, and others who turned Gish’s Mill into the town that it is today.

Being in SWVA we will be sharing stories of Booker T. Washington, William Clark, John Nash, Annie Dillard, and others.

Being in Virginia, we will commemorate each US President from Virginia with their own room. This includes the Washington Library, the Jefferson and Madison conference rooms, the Harrison refreshments room (coffee bar and other things), Tyler file room, and 3 private offices upstairs for Wilson, and Taylor, and Daniel’s private office will be the Roosevelt Room (named after both presidents named Roosevelt, but primarily after Teddy Roosevelt who is Daniel’s favorite president, at least for now).

The Washington library is named for 4 different reason and will include artwork and history from all 4: George, Booker T, DC, and where our office is located: WASHINGTON AVE!

Art as an investment is a beautiful metaphor and powerful illustration that will be fully on display showing our clients that we are a successful business that is here to stay and understands the fundamentals of investing and that we plan on building a long future here with the community that we hope will last for many generations to come!

We want our clients to forget about the stress of everyday life and take a moment to linger and enjoy the multiple layers of art, history, education, and beauty that have shaped this wonderful time we are living in now.

We cannot wait to unveil all of this for our clients and the community!!

Because understanding where we came from, shapes how we view today, and informs us on how we can plan for tomorrow. And that’s the power of good financial planning as well!

This is not AI. This was all written by myself, Daniel Colston.

I have long been a student of history and also interior design (thanks Mom and Dad) so I am now bridging those two worlds together in what may be some of the greatest work I have done to date, except for being introduced to the wonderful people in my life who have changed my life forever. I am truly thankful to God for every single client, customer, friend, acquaintance, my employees, family, and wife. You all are God’s blessing. I am sorry that I have been so busy, but I always have time for my clients) We are all writing history now ourselves. Let’s write a good story! 📖

We will be finishing the work in hopefully about 2 months and then we will be very active in asking our clients to meet with us for annual reviews and to answer any questions you may have, and of course we will be having many open houses and one ribbon cutting with the Vinton Area Chamber of Commerce and Roanoke Regional Chamber !

Just a few pics of our new office coming along on Washington Ave, Vinton! We are soooooo happy to be in vINton! Vinton A...
07/16/2026

Just a few pics of our new office coming along on Washington Ave, Vinton!

We are soooooo happy to be in vINton!

Vinton Area Chamber of Commerce

The new Trump Accounts have become a popular topic of conversation among parents and grandparents looking for ways to in...
07/07/2026

The new Trump Accounts have become a popular topic of conversation among parents and grandparents looking for ways to invest for the next generation. While these accounts are new, there are a few key features worth understanding.

Do the accounts offer tax advantages?
Yes. Investments grow tax-deferred, meaning you won’t owe taxes on investment earnings each year while the money remains in the account. Taxes are generally due when funds are withdrawn.

Can the money be used for qualified expenses tax-free?
No. Unlike a 529 college savings plan, Trump Accounts do not provide tax-free withdrawals for qualified education expenses. Withdrawals are generally subject to the applicable tax rules.

Can the account become a Roth IRA?
Potentially. Under current law, the account may be eligible to be converted to a Roth IRA in the future. A Roth conversion may require taxes to be paid on any untaxed earnings at the time of conversion, but future qualified growth and withdrawals could then be tax-free.

Like any financial planning tool, Trump Accounts aren’t intended to replace every savings strategy. Instead, they may complement other options depending on your family’s goals, time horizon, and overall financial plan.

If you’re wondering whether a Trump Account could benefit your family—or how it compares with a 529 plan or other investment accounts, we’re happy to help you explore your options. You can access the Trump Account website to open an account or learn more here https://trumpaccounts.gov/ .

Address

118 E Virginia Avenue
Vinton, VA
24179

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