10/21/2026
🌴 Sometimes, the best-kept secrets dont stay secret for long!
Have you ever visited a place and thought, I can see why people love it here?I smiled when I saw this article from Travel + Leisure highlighting Vero Beach as the No. 1 trending U.S. travel destination for 2027, according to Skyscanner. Searches for round-trip flights reportedly increased by more than 200% compared with the previous year.
Living and working in the Treasure Coast community, I can understand the appeal. From the beautiful coastline and relaxed atmosphere to the local businesses and the people who make this area special, theres a lot to appreciate about Vero Beach.
As someone who has spent more than 35 years in lending and real estate finance, and who has recently expanded into commercial real estate, I find it interesting to see more attention coming to our area.
When a community attracts interest, it creates opportunities to think about more than tourism. It also invites conversations about local businesses, real estate, development, and how we can continue to grow while preserving what makes our community unique.
Of course, growth needs thoughtful planning. The goal isnt simply to attract more people. Its to build a community where residents, businesses, and future generations can continue to thrive. Im grateful to be part of this community and excited to see what the future holds for the Treasure Coast. 💙
You can read the full article here:
Vero Beach, Florida, home to 26 miles of beach and a lagoon, has seen a 200 percent increase in searches on Skyscanner.