06/09/2026
Here is the good news agents should be sharing with their clients right now: buyers have not disappeared. They have just become more selective and there is a meaningful difference between those two things.
Purchase mortgage applications are still running higher than last year. That tells us people are actively trying to buy homes even with all the noise around affordability and rates. The demand is there. What has changed is the behavior. Buyers are not chasing every listing that comes to market. But they are absolutely still moving when the home, the price, and the monthly payment all make sense together.
So if a seller is feeling like the market is frozen, the more accurate and more useful message is this: the market is not dead. It is selective. Serious buyers are out there every day. They are just more intentional about what they will commit to and less willing to rationalize a purchase that does not pencil out.
What that means in practice is that pricing, presentation, and strategy matter more than ever right now. A well-priced home that shows well and is marketed strategically is still finding buyers. An overpriced home that is waiting for the market to come to it is accumulating days and losing leverage with every week that passes.
Reach out if you want to talk through how to position your clients for success in this environment.
