10/09/2026
"I'm looking to grow my business. How do I make sure the business stays healthy from a financial perspective?" 💰
You've been rolling along and making money. But to take things to the next level, you have to make changes.
You have a sneaking sense that there may be problems that will surface once you start making changes and now you are afraid.
What do you do?
Every business is different, but here are some common things to look out for.
1. Gross Profit. Are you making money on your each of your offerings. You have different products and the last thing you need is to grow sales on the one that was never making money.
2. Overhead. If each product is making money, how much overhead is really going to support that line. Your cost of direct labor and materials might be less for one product, but if your management cost (or event works, your personal brain space) is going toward that product, the cost might be significantly more than you expected. You might be giving up much bigger (i.e. more profitable, more strategic, etc) opportunities to chase this one.
3. Resources. How are you going to grow? Do you need more sales people? How many? Do you need more inventory or more people to service additional demand?
4. Financing. If you are brining on inventory or people ahead of the new sales, how are you financing that? Internal cash flow? Investor capital? Factoring? Something else?
5. Pricing. Can you charge the same price and sell more, or will you have to discount? Will the marginal marketing dollar get you as far or does doubling sales mean you have to 3x marketing?
6. Timeline. What is your timeline for the things you need? New sales in March requires marketing spend in February and ability to fulfil in April.
7. Forecast. Do you have a forecast for both the operational resources and the financial resources needed to support the operations? The last thing you need is to run out of capacity as your sales team is closing deals they've spent months developing.
8. Resource gathering. Can you get financing, people, and resources, on the schedule you need to make it all work. How much before you need the loan do you need to apply for it? How much before you need people do you need to start recruiting?
9. Re-evaluate. You probably won't get all this stuff right the first time and that's OK. But do you have a system in place for measuring your budget/plan to the actual results? If the new market you are chasing has a higher rate of disputed charges, when do you want to find out about that? Not next April when you do your taxes.
Does this make sense? Let us know if you have any questions!
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Imperial Advisory CFOs is a team of CFOs with 30+ years of experience growing business and helping business owners get what they want out of their business.