08/26/2026
If you’ve ever thought that you may not have enough life insurance, you’re not alone. According to the 2024 Insurance Barometer Study Report, 22% of life insurance owners say they do not have enough coverage. Non-owners who say they need life insurance represent 30% of all respondents.
So, what stops us from getting the coverage we know we need? Cost, or more accurately, perceived cost. Nearly three-quarters (72%) of all respondents overestimated the cost of a basic term life insurance policy. It’s worth noting that 54% said their estimate was based on “gut instinct” or a “wild guess.”
The truth is the right life insurance for your needs might be more affordable than you think. Contact me today to see how we can affordably enhance your life insurance coverage with Forbes’ 2024 #1 ranked life insurance in the U.S. or get you set up with a policy that will help you rest easy at night.
Life insurance policies issued by COUNTRY Life Insurance Company®️ and COUNTRY Investors Life Assurance Company®️, Bloomington, IL