Brian Woodland at Accord Accounting & Advisors

Brian Woodland at Accord Accounting & Advisors Fractional CFO serving health & wellness business owners who opted out of insurance. Clean books. Clear numbers. Cash flow that compounds.

We help Content Creators, Course Creators, and Coaches build sustainable businesses by providing financial systems that support cash flow growth.

When was the last time you and your practice finances were actually in accord?
05/19/2026

When was the last time you and your practice finances were actually in accord?

Growth without Accord is a bigger mess, faster.
05/18/2026

Growth without Accord is a bigger mess, faster.

Naturopathic medicine was formally named in the U.S. in 1901. Practicing on your own terms isn't new... It's a tradition...
05/16/2026

Naturopathic medicine was formally named in the U.S. in 1901.

Practicing on your own terms isn't new... It's a tradition!

Real people. Real experience.No excessive water and power consumption. ;-) Just three decades of knowing what your numb...
05/15/2026

Real people. Real experience.

No excessive water and power consumption. ;-)

Just three decades of knowing what your numbers mean.

(We're not anti-AI, but we do like to use it only where it's most useful and keep it in check.)

Your numbers and your goals should be in accord. Most owners we meet with feel the opposite.
05/15/2026

Your numbers and your goals should be in accord. Most owners we meet with feel the opposite.

Profitable on paper but canโ€™t make payroll?Youโ€™re not alone.Cash flow timing is everything.
10/02/2025

Profitable on paper but canโ€™t make payroll?

Youโ€™re not alone.

Cash flow timing is everything.

"You are not meant to be like everybody else..."You just are not meant to be like every other [accountant] at every othe...
08/15/2025

"You are not meant to be like everybody else...

"You just are not meant to be like every other [accountant] at every other [firm] in the world.

"This is meant to be special. It is meant to be higher. It is meant to be holier.

"And goodness knows, it is meant to be much more joyful."

~~~

Can the double-entry bookkeeping profession be a walk on the higher, holier, and joyful side of life?

Candidly, I started studying accounting about 34 years ago with an idyllic concept that I could be "of service" to people.

Inside corporate America, I very quickly became disillusioned and disabused of the idea that I could serve much. I found corporate life to be mostly soulless and a "do what your told" experience.

I found the occasional exception working for very small businesses, startups, family-run businesses, and working with people whose core values aligned with my own.

But, in general, corporate life was not what I signed up for, and I'm grateful that growth, learning, and continuous improvement didn't end at 49-50. It took me until then to finally walk away. (I always have been a late bloomer.)

7 years into running my own firm, and about 6 months into offering coaching services, and I'm learning more now than I have in more than 25 years.

In some ways I'm discovering the high, holy, and joyful side of my work for the very first time.

Not every day feels that way.

Some days are a slog and full of disappointment.

But I hope that I can hold onto this idea most days - especially the disappointing ones - and remind myself that...



(The quote was borrowed and adapted from Patrick Kearon's 2024 address to students at Brigham Young University.)

First day of Summer and 58 degrees? It's not cold, cold, but it feels like Fall. ๐ŸŒฌ๏ธ๐Ÿ’จ๐Ÿƒ
06/21/2025

First day of Summer and 58 degrees?

It's not cold, cold, but it feels like Fall. ๐ŸŒฌ๏ธ๐Ÿ’จ๐Ÿƒ

Don't make me say it out loud. ๐Ÿงฎ๐Ÿ’ต๐Ÿ˜‰
06/19/2025

Don't make me say it out loud. ๐Ÿงฎ๐Ÿ’ต๐Ÿ˜‰

My youngest son, Caleb, and his beautiful bride, Emma, are celebrating their prior civil wedding with a temple ceremony ...
05/30/2025

My youngest son, Caleb, and his beautiful bride, Emma, are celebrating their prior civil wedding with a temple ceremony today... and a party ๐ŸŽ‰ ๐Ÿ•บ๐Ÿป. Looking forward to a long day with my family, new family, friends, dancing, and good food.

๐Ÿ›‘ "๐’๐ญ๐š๐ ๐ž ๐Ÿ‘๐‚ ๐œ๐จ๐ฅ๐จ๐ง ๐œ๐š๐ง๐œ๐ž๐ซ."โฃSince my wife, Michelle, had been to see 3 different doctors and a nurse practitioner, and s...
04/22/2025

๐Ÿ›‘ "๐’๐ญ๐š๐ ๐ž ๐Ÿ‘๐‚ ๐œ๐จ๐ฅ๐จ๐ง ๐œ๐š๐ง๐œ๐ž๐ซ."
โฃ
Since my wife, Michelle, had been to see 3 different doctors and a nurse practitioner, and she had access to the radiologistโ€™s notes on her CT scan, we mostly knew what was coming. โฃ
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But it was still hard to hear.โฃ
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Especially the โ€œ3Cโ€. โฃ
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That meant the cancer had already started to spread to her lymphatic system. โฃ
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The prognosis gave us some comfort. โฃ
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Stillโ€ฆ only 65% of patients live past the 5-year mark. โฃ
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๐Ÿ’” ๐Ÿ‘๐Ÿ“% ๐จ๐Ÿ ๐ฉ๐š๐ญ๐ข๐ž๐ง๐ญ๐ฌ ๐๐ข๐ž ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐Ÿ“ ๐ฒ๐ž๐š๐ซ๐ฌ.โฃ
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๐˜โ€™๐˜ฎ ๐˜ข ๐˜ฏ๐˜ถ๐˜ฎ๐˜ฃ๐˜ฆ๐˜ณ๐˜ด ๐˜จ๐˜ถ๐˜บ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฐ๐˜ด๐˜ฆ ๐˜ฐ๐˜ฅ๐˜ฅ๐˜ดโ€ฆ โฃ
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But if it turned out my wife was in the 35%, Iโ€™d eventually look back on this day and say the stats were worthless.โฃ
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(๐˜š๐˜ฉ๐˜ฆ ๐˜ธ๐˜ข๐˜ด๐˜ฏโ€™๐˜ต. ๐˜ž๐˜ฆโ€™๐˜ณ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ช๐˜ฏ๐˜จ ๐˜ถ๐˜ฑ ๐˜ฐ๐˜ฏ ๐Ÿบ ๐˜บ๐˜ฆ๐˜ข๐˜ณ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜”๐˜ช๐˜ค๐˜ฉ๐˜ฆ๐˜ญ๐˜ญ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ฎ๐˜ข๐˜ช๐˜ฏ๐˜ด ๐˜ค๐˜ข๐˜ฏ๐˜ค๐˜ฆ๐˜ณ ๐˜ง๐˜ณ๐˜ฆ๐˜ฆ. ๐˜Œ๐˜ท๐˜ฆ๐˜ฏ ๐˜ช๐˜ง ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ด๐˜ช๐˜จ๐˜ฏ ๐˜ฐ๐˜ง ๐˜ค๐˜ข๐˜ฏ๐˜ค๐˜ฆ๐˜ณ ๐˜ณ๐˜ฆ๐˜ข๐˜ฑ๐˜ฑ๐˜ฆ๐˜ข๐˜ณ๐˜ด ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฏ๐˜ฆ๐˜น๐˜ต ๐˜บ๐˜ฆ๐˜ข๐˜ณ, ๐˜ด๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ฏโ€™๐˜ต ๐˜ฃ๐˜ฆ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐Ÿน๐Ÿป%.)โฃ
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My pain was nothing compared with her pain, but about 3 weeks after the official diagnosis, I was barely functioning. โฃ
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Walking brought me out of a depression and let me serve my wife and kids and meet their needs.โฃ
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Thereโ€™s more to that story, but the short version is...โฃ
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๐Ÿšถ๐Ÿปโ€โ™‚๏ธโ€โžก๏ธ ๐—ช๐š๐ฅ๐ค๐ข๐ง๐  ๐ฐ๐จ๐ค๐ž ๐ฆ๐ž ๐ฎ๐ฉ.โฃ
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Thatโ€™s why I share my scenery and talk about walking, rucking, and hiking.

I know itโ€™s not directly tied to my profession as an accountant & fractional CFO...
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โ˜€๏ธ But, candidly, ๐›๐ž๐ข๐ง๐  ๐จ๐ฎ๐ญ๐ฌ๐ข๐๐ž ๐ข๐ง ๐ญ๐ก๐ž ๐ฌ๐ฎ๐ง ๐š๐ง๐ ๐ฆ๐จ๐ฏ๐ข๐ง๐  ๐จ๐Ÿ๐ญ๐ž๐ง ๐ฆ๐š๐ค๐ž๐ฌ ๐ฆ๐ž ๐š ๐›๐ž๐ญ๐ญ๐ž๐ซ ๐ฉ๐ซ๐จ๐Ÿ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ฅ ๐š๐ง๐ ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐ฆ๐ž ๐ฌ๐ž๐ซ๐ฏ๐ž ๐ฆ๐ฒ ๐œ๐ฅ๐ข๐ž๐ง๐ญ๐ฌ.โฃ
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(๐˜›๐˜ฐ๐˜ฅ๐˜ข๐˜บโ€™๐˜ด ๐˜ฑ๐˜ฉ๐˜ฐ๐˜ต๐˜ฐ๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ฎ๐˜บ ๐˜ฆ๐˜ข๐˜ณ๐˜ญ๐˜บ ๐˜ฉ๐˜ช๐˜ฌ๐˜ฆ ๐˜ข๐˜ณ๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ ๐˜š๐˜ฉ๐˜ฐ๐˜ด๐˜ฉ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜๐˜ข๐˜ญ๐˜ญ๐˜ด ๐˜—๐˜ข๐˜ณ๐˜ฌ. ๐˜š๐˜ฐ๐˜ฎ๐˜ฆ๐˜ต๐˜ช๐˜ฎ๐˜ฆ๐˜ด ๐˜ต๐˜ฉ๐˜ฆ๐˜ด๐˜ฆ ๐˜ง๐˜ข๐˜ญ๐˜ญ๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ค๐˜ข๐˜ญ๐˜ญ๐˜ฆ๐˜ฅ โ€œ๐˜›๐˜ฉ๐˜ฆ ๐˜•๐˜ช๐˜ข๐˜จ๐˜ข๐˜ณ๐˜ข ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ž๐˜ฆ๐˜ด๐˜ต.โ€)

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1405 Eastland Dr N
Twin Falls, ID
83301

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