06/24/2026
If your cash forecast keeps missing expectations, the problem may not be revenue—it may be collections timing. Revenue forecasts are only as accurate as your collection assumptions. Reports show that payment behavior often changes quarters before revenue does. Are you forecasting sales—or forecasting cash?
Read more here: https://hubs.li/Q04mv9t70
The forecast looked right. Sales hit the target. Revenue closed strong. The board deck was approved. But, here's the catch: cash missed by millions. A CFO at a growing SaaS company recently faced this exact problem. Nothing appeared wrong in the operating model. Revenue