BMW of Traverse City

BMW of Traverse City Proud to be part of Fox Motors. New BMW models, BMW Certified and a premium client experience in Traverse City. Buying a new or used car should be fun. Seriously.

Which is why Fox Motors makes the experience a remarkable one. When we first opened our doors in 2000, we didn’t just join the car dealership industry. We reinvented it. And we did so in an environment where customers and their needs come first. Where we prove daily that customer service is alive and well. And where our employees are proud to say they work. We created a dealer network that ensures

you’ll find the ideal vehicle for your needs. And we make sure you’re happy with your first experience with us, because we don’t want it to be your last experience with us. At Fox Motors, we’ve found going the extra mile helps our customers go the extra thousands. So we do everything we can to build long-term relationships. We give back to the communities we’re a part of, and we treat others the way we’d like to be treated – because the golden rule in life can also rule in business.

06/13/2026

Set high standards. Then surpass them.

The BMW Ultimate Sales Event is the perfect time to experience the elevated performance and refinement that set BMW apart.

See dealer for details. Offer expires 6/30/26.

06/07/2026

"OK, so I headed into the dealership to get a quote on a hard-to-get part fully expecting it to be outrageously priced. To my surprise, it was priced at retail, the same as at FCP Euro (where it's out of stock). I was shocked. A dealer doing things the right way for once. Kudos to BMW of Traverse City, you're a rare gem. Much appreciated."
-Rob S.
June, 2026

From sales to service, we’re just here to make things a little easier. Thanks for choosing us!

06/05/2026

Built for performance.

The BMW Ultimate Sales Event is happening now through June 30th. Explore exceptional offers on select BMW models and find the one that matches your drive.

See dealer for details. Offer expires 6/30/26.

The BMW Ultimate Sales Event is happening now through June 30th.Whether you're drawn to the BMW 3 Series, X3, or X5, now...
06/02/2026

The BMW Ultimate Sales Event is happening now through June 30th.

Whether you're drawn to the BMW 3 Series, X3, or X5, now is the perfect time to experience the performance and luxury that make BMW stand apart.

Find your match today.

BMW. The Ultimate Driving Machine.®

Shop Now: https://www.foxbmwtc.com

See dealer for details. Offer expires 6/30/26.

Holiday Hours ReminderWe will be closed Saturday, May 23rd, 2026, and Monday, May 25th, 2026, in observance of Memorial ...
05/22/2026

Holiday Hours Reminder

We will be closed Saturday, May 23rd, 2026, and Monday, May 25th, 2026, in observance of Memorial Day. Wishing everyone a safe and enjoyable holiday weekend.

Modern vehicle interiors are built around the driver - combining comfort, connectivity, and technology to create a smoot...
05/11/2026

Modern vehicle interiors are built around the driver - combining comfort, connectivity, and technology to create a smoother experience on the road. Discover it for yourself at BMW of Traverse City.

Quality parts, strong performance. Explore our current Parts Specials and keep your vehicle running at its best.https://...
04/20/2026

Quality parts, strong performance. Explore our current Parts Specials and keep your vehicle running at its best.
https://www.foxbmwtc.com

A little maintenance goes a long way. Take advantage of our current Service Specials and give your vehicle the care it d...
04/14/2026

A little maintenance goes a long way. Take advantage of our current Service Specials and give your vehicle the care it deserves.
https://www.foxbmwtc.com

At BMW Traverse City, excellence isn’t a one-time achievement - it’s a standard.We’re honored to mark 2 Years in a Row e...
03/21/2026

At BMW Traverse City, excellence isn’t a one-time achievement - it’s a standard.

We’re honored to mark 2 Years in a Row earning CARFAX Top-Rated Dealer recognition. Thank you to our incredible guests for making this possible!

Heads up ! We will be closed today, March 16th due to inclement weather. Stay safe everyone!
03/16/2026

Heads up ! We will be closed today, March 16th due to inclement weather. Stay safe everyone!

Address

2801 North U.S. 31 South
Traverse City, MI
49684

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm
Saturday 10am - 3pm

Telephone

+12319222002

Website

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