Policygenius

05/21/2026

With a focused approach centered on education and trust, we were able to grow our work in supporting consumers through important life moments.

Partnering with Reddit for Business helped us connect with people already seeking real conversations and advice around insurance decisions, creating a stronger, more authentic path from intent to action.

When consumers face life-changing moments, they turn to communities they trust.

That insight helped Policygenius unlock Reddit as a powerful paid channel after seeing strong organic engagement from users researching insurance decisions. With Reddit interest targeting and Reddit Max campaigns, Policygenius delivered the right creative, headlines, and CTAs to users actively exploring life insurance options.

The result:
✅ 65% New life insurance leads within the core audience
✅ 2X ROAS higher than other platforms
✅ Cross-channel performance lift

By meeting users in moments that mattered most, Policygenius turned intent into action. Learn more about Policygenius’ strategy:
https://bit.ly/3RyDJg8

08/09/2024

Why pay more for life insurance when it’s easy to compare, save, and pay less? 🤔 You could get a $500K life insurance policy for as little as $0.57/day.

09/20/2023

Author and The Wall Street Journal Personal Finance Reporter Veronica Dagher writes about the risks homeowners are willing to take in their search for insurance savings 💸 https://www.wsj.com/personal-finance/homeowners-insurance-affordable-premiums-deductibles-bbebbcae?

Higher deductibles can lower insurance premiums—but they are a gamble.

09/19/2023

An insightful new piece by Redfin Chief Economist Daryl Fairweather explores the impact of climate change on insurance for homeowners 🏡

Homeowner’s insurance premiums increased by 21% nationally from May 2022 to May 2023 due in part to increasing risks of natural disasters.

08/06/2023

Are you part of the 43% who are paying more for car insurance in 2023? Click through to read how some drivers are attempting to secure a discount 🚗

The number of drivers opting into usage-based insurance is on the rise, but many people are still not convinced by this technology.

08/04/2023

Health insurance companies estimate that they'll send about $1.1 billion in rebates to their customers in 2023 👩‍⚕️

The medical loss ratio rule requires health insurance companies to pay back any excess premium revenue they earn. But is it the best use of the money?

08/03/2023

A new study published in the Journal of Risk and Insurance finds that many people let their long-term care insurance lapse. We investigate one of the primary reasons why 🚩

A study finds that lapse rates are especially high among people who are cognitively impaired.

08/02/2023

While financial advisers suggest term life insurance as the best choice for most, here are three reasons why people may opt for permanent life insurance instead 🛡️

60% of individual life insurance policies purchased in 2021 were whole life insurance policies.

05/18/2023

The rising cost of insurance is putting a serious strain on car owners. In fact, 40% of drivers are stressed about being able to afford auto insurance, according to the new Policygenius Auto Affordability Survey.

This pressure appears to be particularly common in young drivers, with 55% of those ages 18 to 34 reporting that they feel stressed and 17% forgoing car insurance due to the expense in the last twelve months alone. Click through to learn more and see the full survey results 🚗 https://www.policygenius.com/auto-insurance/auto-insurance-affordability-survey/

03/16/2023

There’s a lot of conflicting evidence about when the next recession is coming, but it’s worth looking at what people do with their insurance coverage during downturns, and how to handle yours 🛡️

Rich households have more savings to weather financial risks, but they tend to have better insurance coverage.