05/19/2026
Most multifamily operators compete on amenities. A few are competing on something harder to replicate: community.
Residents with 6–7 friends in the same complex are 45% less likely to move. At $1,000–$5,000 per unit-turn, that retention edge runs straight to NOI.
That's the thesis behind Investing With Purpose™. Investing With Purpose embeds on-site ministry across its portfolio — farmers markets, food truck nights, hospital visits for residents who need them. Not a feel-good add-on. Operating infrastructure.
"Ministry is the moat around the investment," Libman says.
Why it's different from the amenity arms race:
→ Social infrastructure compounds. Rooftop terraces don't.
→ Reporting is dual-track, financial KPIs and community impact metrics.
→ Distribution is catching up: IWP recently cleared due diligence to list on Schwab, opening access to faith-driven RIAs.
Faith-based investing has outgrown the exclusion-screen niche. The operating data, reporting standards, and distribution rails now look a lot like institutional alternatives.
For accredited investors whose finances and values have lived in separate buckets — the infrastructure for alignment is finally here.
Full article in the comments 👇
This communication is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any projections or forward looking statements are based on assumptions and are subject to change. Actual results may differ materially. Offers are made only through official offering documents to accredited investors pursuant to Reg D 506(c).
