08/25/2026
A lot of Nike employees I talk to aren’t looking for better stock picks.
They’re trying to figure out what to do with the stock they already have.
And it’s not always easy. The questions tend to sound like:
• “Should I just wait a little longer?”
• “What about the tax impact?”
• “What if I sell and it keeps going?”
So, decisions get pushed out… and slowly, that becomes the strategy. In some cases, it can help to step back and build a more intentional approach — one that:
• Gradually reduces concentration over time
• Connects decisions to real-life goals
• Takes the pressure off getting it “right” all at once
It’s usually less about timing perfectly — and more about having a process you can stick with.
If that’s a conversation you’ve been meaning to have, I’m always happy to connect. No pressure — just perspective. Message me to start a discussion or call 503-624-6001.
This communication is for informational purposes only and should not be considered a recommendation to buy or sell any security or to adopt any investment strategy.