07/01/2026
REALTORS - Your CMA Might Be Answering the Wrong Question
I've noticed recently that many listing conversations still focus primarily on what comparable homes sold for.
Obviously, sold data is essential. That's how we establish value.
But buyers aren't comparing your listing to homes that sold 60 or 90 days ago. They're comparing it to whatever else is available today.
That changes the conversation.
Instead of asking, "What is this home worth?" I've started thinking the better question might be:
"What does this home have to beat?"
Sometimes the answer is price.
Other times it's presentation, condition, seller concessions, or simply being the easiest home for a buyer to say yes to.
None of that replaces a solid CMA. It just reminds me that sellers aren't competing with history—they're competing with today's inventory.
I expanded on that idea in this week's Colorado Springs Market Lab.
I'd be interested to hear if other agents have been approaching listing appointments differently this year.
https://45135829.hs-sites-na2.com/your-cma-might-be-answering-the-wrong-question-colorado-springs-market-lab