07/11/2023
Are you still relying on open rates for email marketing success? 📈 It's time for a change! 🎯
Discover how to adapt and achieve true engagement with your audience, and why it's time to shift to engagement metrics to measure the effectiveness of your campaigns. 💪💡
Email open rate metrics were once the go-to metric for measuring the success of email campaigns. But in recent years, with the rise of privacy regulations, such as Apple’s Mail Privacy Protection (MPP), many marketers say that this vanity metric can no longer be an email engagement or performance ...