Her Financial IQ

Her Financial IQ Financial Education | Money Coach | Investing for Women | By Jessica Perrone, AFC | Fox5 NY, Yahoo Finance | 👇FREE MONEY RESOURCES 👇

Disclaimer: Jessica Perrone is not a registered investment professional nor a financial advisor. This content is for educational purposes only and is not investment, tax, or financial advice. Always do your own research. You are solely responsible for all investment, tax, and financial decisions that you make. Please read the full disclaimer click here -> https://www.herfiniq.com/disclaimer

09/01/2026

The IPO concert-ticket comparison is honestly the clearest way I've ever explained this, and it's worth expanding on. When a company goes public, the retail price everyone talks about isn't really the price most people end up paying. Institutional investors get access at the actual offer price. By the time the stock hits the exchange for the rest of us, it's already moved, sometimes a lot.

That gap is exactly why the "IPO pop" happens on day one, and it's also exactly why chasing an IPO the moment it's trending can mean paying a premium for something institutions already locked in at a lower price. This is part of why I tell people to treat IPOs as dessert, not the main course, get the foundation of your investing right first, then decide if a specific IPO is actually worth the markup.

Has an exciting IPO ever cost you more than you expected once it actually hit the market? 👇

Want to actually understand what you're buying into? Read the full guide on my blog, Link in Bio

09/01/2026

The IPO concert-ticket comparison is honestly the clearest way I've ever explained this, and it's worth expanding on. When a company goes public, the retail price everyone talks about isn't really the price most people end up paying. Institutional investors get access at the actual offer price. By the time the stock hits the exchange for the rest of us, it's already moved, sometimes a lot.

That gap is exactly why the "IPO pop" happens on day one, and it's also exactly why chasing an IPO the moment it's trending can mean paying a premium for something institutions already locked in at a lower price. This is part of why I tell people to treat IPOs as dessert, not the main course, get the foundation of your investing right first, then decide if a specific IPO is actually worth the markup.

Has an exciting IPO ever cost you more than you expected once it actually hit the market? 👇

Want to actually understand what you're buying into? Read the full guide on my blog: https://www.herfiniq.com/what-is-an-ipo-initial-public-offerings-explained-for-new-investors/

08/31/2026

Stop paying $300 for a blazer. Found 3 gorgeous ones thrifting this weekend for $40 EACH. New, a blazer like this easily runs $200-300, so that's a savings of $160-260 PER blazer, times three, that's up to $780 saved in one thrift trip.

This is the actual math behind why I love thrifting for investment pieces specifically; it's not just a fun find, it's real money staying in your pocket instead of leaving it. Redirect even half of those savings into an index fund and let it sit for a few years, and that $780 could be worth meaningfully more down the line, that's cost-per-wear and opportunity cost working together.

Not everything needs to be thrifted, but the investment pieces? That's where the real savings live.

What's the best thing you've ever found thrifting, and what did it save you? 👇
Follow along for more on how to actually keep money in your pocket. 🤍

08/31/2026

That's not just a nice line, it's actually how I think about it. We're already the planner, the fixer, the one holding everything together. Investor is just one more hat, and honestly, it's the one that starts working for you even when you're not actively wearing it.

You don't need a finance background to add this one to your list. You just need to start.

Which hat are you adding this year? 👇

08/28/2026

It’s live! I got to sit down with the incredible on the G.E.E.K. Talk Podcast, and I'm loving this conversation.

We got into women, wealth, and financial confidence; why investing education should actually be enjoyable instead of intimidating; my journey from 16 years in FinTech to founding HerFinIQ, and where I see AI heading in financial mentoring, including what I'm building with the Hey Jessica AI Financial Mentor App and Ecosystem.

So grateful to Sabrina for creating a space for conversations like this one.
Missed it live? The replay is up now on YouTube, Spotify, Apple Podcasts, Amazon Music, iHeartRadio, and Podbean. 🤍

What's one thing about money or investing you wish someone had explained to you sooner? 👇

08/27/2026

There are two "official" ways to pay off debt, snowball and avalanche. Neither one is actually what I use, and here's why.

Snowball works because it's motivating, you knock out small wins fast and that momentum keeps you going. But it ignores interest rate completely, which means it can genuinely cost you more over time if your bigger debts are also your priciest ones. Avalanche is the mathematically "correct" answer, attack the highest interest rate first, and you'll save the most money overall. The problem is it can feel painfully slow if that high-interest debt also happens to be your biggest one, and slow is exactly how people give up.

So I use both. Small win first to build momentum, then straight at the debt that's actually costing the most. No rulebook says you have to pick a side.

The one thing to watch, don't let the small win become a permanent excuse to avoid the big, high-interest debt. That one's the whole point.

Which method have you actually been using, snowball, avalanche, or a mix like this? 👇

A staycation is supposed to save you money. So why are so many families ending up spending more than they expected? 🤔I s...
08/26/2026

A staycation is supposed to save you money. So why are so many families ending up spending more than they expected? 🤔

I sat down with and to dig into the biggest budget busters during summer, the sneaky spending that turns a "cheap and easy" stay-close-to-home plan into a surprisingly expensive one.

Catch the full episode, link in the comment. 🤍

What's blown your staycation budget before? 👇

08/25/2026

Most women spend their paycheck, survive on it, or save whatever is left over. Not because they do not care; nobody ever gave them a real number to work with.

The number is 20%. Off the top. Before bills. Before spending. Before anything.

If 20% feels impossible right now that tells you exactly which stage of wealth you are in and what to fix first
Find out where to start based on where you are right now.
https://www.herfiniq.com/start-here/

08/24/2026

When we learn to invest, everything around us becomes an investment opportunity. 💰

The coffee shop you visit every week. The company whose products you use every day. The industry you work in. Once you understand how investing works, you start seeing the world differently.

That shift is not reserved for Wall Street. It is available to every woman who decides to learn.

Follow to learn simple ways to start investing.

08/24/2026

When money stops feeling overwhelming and starts feeling manageable. When you leave a conversation about finances and actually understood what was said. When you check your bank account on purpose, not by accident.

That is what happens at the free HerFinIQ Money Meet-Up. Every single month.

1,000+ women have had that moment in this room. Come have yours.
Tuesday August 25th. 12pm EST. Virtual. Free.

Comment below for a free pass. 👇

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