Hortica So when you experience a loss, we can help get you back in business quickly. You get personalized treatment
Your business has unique risks.

Since 1887, Hortica®, a brand of the Sentry Insurance Group, has dedicated itself solely to helping protect horticultural and floral businesses, including garden centers, greenhouse growers, nurseries, landscapers, and retail/wholesale/event florists. Hortica®, a brand of the Sentry Insurance Group, is solely dedicated to helping protect businesses in the horticulture and floral industries, includ

ing:
• Garden centers
• Greenhouse growers
• Plant nurseries and sod farms
• Retail, wholesale, and event florists
• Landscapers

What sets us apart
Our commitment to the horticulture industry has allowed us to team up with supply manufacturers and contractors, empowering us to provide efficient service during claims and repairs. From commercial property and workers’ compensation to commercial auto and cyber liability, our custom coverages can help protect your business against losses today—with an eye toward the future. Our Loss Control and Safety Services team provides:
• On-site consultations
• Thermographic inspections
• Targeted safety presentations
• Webinars
• Annual claims analysis
• Training materials

You get peace of mind
We’re part of one of the most financially secure mutual insurance groups in the nation. Sentry carries an A+ (superior) rating from AM Best*, the industry’s leading rating authority. We’re ready to help care for your business.

*Hortica® brand property and casualty coverages are underwritten by a member of the Sentry Insurance Group, Stevens Point, WI. Life insurance and annuities are issued and administered by Sentry Life Insurance Company, Stevens Point, WI. In New York, life insurance and annuities are issued and administered by Sentry Life Insurance Company of New York, Syracuse, NY. For a complete listing of companies, visit sentry.com. Policies, coverages, benefits, and discounts are not available in all states. See policy for complete coverage details. The Sentry Insurance Group is one of the largest and most financially secure mutual insurance groups in the United States, holding an AM Best Financial Strength Rating (FSR) of A+ (superior), current as of June 2025.

Your floral business has unique risks that deserves coverage tailored to your operations. Whether you’re a retail, whole...
09/02/2026

Your floral business has unique risks that deserves coverage tailored to your operations. Whether you’re a retail, wholesale, or event florist, we can help protect your business, employees, equipment, and inventory. Contact us for a quote today.

Coverage for your business.

For more than 135 years, we’ve focused on helping protect floral businesses like yours. With industry expertise, special...
08/26/2026

For more than 135 years, we’ve focused on helping protect floral businesses like yours. With industry expertise, specialized insurance solutions, and dedicated claims support, we’re here to help your shop succeed. Get a florist insurance quote:

We provide tailored business insurance for florists, flower shops, and event florists, as well as safety and loss mitigation programs. Get a custom quote today!

A special thanks to Society of American Florists and all those who attended this year’s SAF annual convention on beautif...
08/24/2026

A special thanks to Society of American Florists and all those who attended this year’s SAF annual convention on beautiful Amelia Island! This remains one of the premier events in the industry, and we appreciate all of the conversations, insights and interactions during the week.

Congrats to Traci Dooley on 50 years! We’ve had the privilege of witnessing Traci’s remarkable work in this industry and...
08/21/2026

Congrats to Traci Dooley on 50 years! We’ve had the privilege of witnessing Traci’s remarkable work in this industry and the passion she has for helping businesses and their employees.

Thank you, Society of American Florists, for recognizing those efforts at this year’s annual convention.

We’re enjoying our time at the 2026 Society of American Florists Annual Convention on beautiful Amelia Island. It’s alwa...
08/20/2026

We’re enjoying our time at the 2026 Society of American Florists Annual Convention on beautiful Amelia Island. It’s always a great opportunity to connect with floral professionals, hear how they’re navigating today’s marketplace, and discuss how we can help them.

Running a flower shop means managing more than blooms. From deliveries and customer safety to property and cyber risks, ...
08/18/2026

Running a flower shop means managing more than blooms. From deliveries and customer safety to property and cyber risks, tailored insurance can help protect your business. Explore our guide to the essential coverages for retail florists.

An insurance guide for retail florists that identifies common risks and appropriate coverages to help you protect your floral business.

As a proud member of the Society of American Florists (SAF), we’re excited for the upcoming convention. Traci Dooley, Ca...
08/17/2026

As a proud member of the Society of American Florists (SAF), we’re excited for the upcoming convention. Traci Dooley, Cathy James, and Kyle Zdroik will be available to share how we support the floral industry and serve growers; breeders; and retail, wholesale, and event florists.

Let’s meet at the SAF annual convention: https://bit.ly/3SvEpDX

A salute to nature’s pollinators—the honey bee!Today, we celebrate the honey bees that help our industry thrive. From po...
08/15/2026

A salute to nature’s pollinators—the honey bee!

Today, we celebrate the honey bees that help our industry thrive. From pollinating crops to supporting healthy landscapes, their work plays an essential role in horticulture and agriculture.

08/13/2026

We’re packing our bags for Amelia Island, ready to participate in one of the premier floral industry events in the country. Let’s get together at booth 35. We look forward to seeing you.

Gearing up for the Society of American Florists convention: https://bit.ly/3Utd3Pi

While U.S. executives’ views on the top threats to their business mid-2026 remain largely aligned with those they identi...
08/11/2026

While U.S. executives’ views on the top threats to their business mid-2026 remain largely aligned with those they identified at the end of 2025, the magnitude of concern about nearly all of these risks has increased. Read the full 2026 C-Suite Stress Index: Midyear Report for more insights.

A survey of 625 U.S. business leaders reveals executives feel much less optimistic about the overall business landscape than they did at the end of 2025.

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1800 North Point Drive
Stevens Point, WI
54481

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