Edward Jones-Financial Advisor: Heidi Lydon

Edward Jones-Financial Advisor: Heidi Lydon As a financial advisor, it's important to me to understand what's important to you and your family. Goals are not achieved without plans and ex*****on.

My goal is to establish a personal relationship with you and your family. I partner with my clients throughout their lives to achieve their goals through personalized strategies. Each person has different goals, and that's why this business is so rewarding. Many of us have never defined our goals or considered what we want our futures to look like. We all have a future, and we need to prepare for

it. Whether this means working toward retirement, living comfortably throughout retirement, paying for an education, preparing for the unexpected, or something completely different for you, there is never a better time to start than now. I help people determine where they are now and where they want to be in the future. My husband, Brandon, and I grew up in Sparta and enjoy living in the area with our son. My career as a financial advisor allows me to make a big difference in the lives of those who make up the community I grew up in, which is extremely rewarding. I look forward to getting to know your family and helping you achieve your goals. Together, we can build a future for your family, whether you already have your financial foundation poured, a roof in place, or don't even own the dirt. Edward Jones is a financial-services firm dedicated to serving the needs of individual investors. Member SIPC.
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Annual awards night for Edward Jones. Mardi Gras theme and so much fun! 🦚
04/26/2026

Annual awards night for Edward Jones. Mardi Gras theme and so much fun! 🦚

Hello everyone! I’m excited to introduce the newest member of our team, Chelsy, our office administrator.Chelsy is a pro...
04/23/2026

Hello everyone! I’m excited to introduce the newest member of our team, Chelsy, our office administrator.

Chelsy is a proud mom of two boys. She grew up on a farm in the Sparta area, where she raised pigs and showed livestock at the fair—something she now enjoys watching her own kids do at the La Crosse County Fair.

Music is a big part of her life—she’s a fan of Elvis and even jumps in to sing backup on stage when the opportunity arises!

Chelsy is personable, energetic, and brings such a bright, positive light to our office. She has already been a wonderful addition to our branch, and I’m truly looking forward to all the great things ahead with her on our team.

Please join me in giving her a warm welcome!

Take a look at my recent news about my CEPA®️ designation.
08/22/2025

Take a look at my recent news about my CEPA®️ designation.

Happy 4th of July! We hope you have a fun and safe holiday full of all the things you love - in the best country in the ...
07/04/2025

Happy 4th of July! We hope you have a fun and safe holiday full of all the things you love - in the best country in the world. 🇺🇸

I wanna know…
06/05/2025

I wanna know…

06/03/2025
While it may seem like a huge endeavor to pay off your debt while still saving for the future, it doesn’t have to be. Le...
05/16/2025

While it may seem like a huge endeavor to pay off your debt while still saving for the future, it doesn’t have to be. Let's put together a plan based on your unique situation.

How to pay off debt while still setting yourself up for the future

While none of us enjoy periods of market volatility, these fluctuations are a normal part of investing, and they can be ...
04/07/2025

While none of us enjoy periods of market volatility, these fluctuations are a normal part of investing, and they can be used as an opportunity to better position your financial strategy for long-term success. Let's discuss strategies that might make sense for your situation.

These strategies can be particularly beneficial for higher-net-worth individuals or those with potentially taxable estates, as they can help mitigate future estate or income taxes.

Along with the tax deadline, for most tax filers, April 15 is also the last day to fund your 2024 individual retirement ...
03/20/2025

Along with the tax deadline, for most tax filers, April 15 is also the last day to fund your 2024 individual retirement plan (IRA). Maximize the opportunity for your investments to grow tax deferred.

Roth IRA and traditional IRA contribution limits can change each year. Knowing what they are can help you make sure you take full advantage of their tax benefits for retirement.

I make them shovel the snow. It builds character. Plus they love it. ⛄️
03/06/2025

I make them shovel the snow. It builds character. Plus they love it. ⛄️

Address

606 W Wisconsin Street
Sparta, WI
54656

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4pm

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