Edward Jones-Financial Advisor: Heidi Lydon

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Edward Jones-Financial Advisor: Heidi Lydon As a financial advisor, it's important to me to understand what's important to you and your family. Goals are not achieved without plans and ex*****on.

My goal is to establish a personal relationship with you and your family. I partner with my clients throughout their lives to achieve their goals through personalized strategies. Each person has different goals, and that's why this business is so rewarding. Many of us have never defined our goals or considered what we want our futures to look like. We all have a future, and we need to prepare for it. Whether this means working toward retirement, living comfortably throughout retirement, paying for an education, preparing for the unexpected, or something completely different for you, there is never a better time to start than now. I help people determine where they are now and where they want to be in the future. My husband, Brandon, and I grew up in Sparta and enjoy living in the area with our son. My career as a financial advisor allows me to make a big difference in the lives of those who make up the community I grew up in, which is extremely rewarding. I look forward to getting to know your family and helping you achieve your goals. Together, we can build a future for your family, whether you already have your financial foundation poured, a roof in place, or don't even own the dirt. Edward Jones is a financial-services firm dedicated to serving the needs of individual investors. Member SIPC.
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Last week, I had the privilege of meeting Jim Weddle, Edward Jones’ fifth Managing Partner from 2006 to 2018. It was a w...
09/14/2026

Last week, I had the privilege of meeting Jim Weddle, Edward Jones’ fifth Managing Partner from 2006 to 2018. It was a wonderful experience listening to the stories he shared and learning from his years of leadership and service.

Scam artists have been known to impersonate loved ones, tricking older adults into providing financial information or se...
08/17/2026

Scam artists have been known to impersonate loved ones, tricking older adults into providing financial information or sending money to an unknown account. Always ask questions that only your loved one can answer or call your family member back at a number that you know to be legitimate.

Managing wealth isn't just complex, it's deeply personal. That's why who you work with matters. At Edward Jones, every r...
08/15/2026

Managing wealth isn't just complex, it's deeply personal. That's why who you work with matters. At Edward Jones, every relationship starts with a personalized approach. We take the time to understand each client's unique goals, values and circumstances — delivering tailored strategies, not one-size-fits-all solutions.

Do you know how to protect yourself from a cyberattack? To help spread awareness of these increasingly frequent attacks,...
08/15/2026

Do you know how to protect yourself from a cyberattack? To help spread awareness of these increasingly frequent attacks, I'll be posting some common types of financial scams as well as tips for how to avoid becoming a target for fraud in the coming days and weeks. Click this link to learn more: https://bit.ly/4x1KDKP

Annual awards night for Edward Jones. Mardi Gras theme and so much fun! 🦚
04/26/2026

Annual awards night for Edward Jones. Mardi Gras theme and so much fun! 🦚

Hello everyone! I’m excited to introduce the newest member of our team, Chelsy, our office administrator.Chelsy is a pro...
04/23/2026

Hello everyone! I’m excited to introduce the newest member of our team, Chelsy, our office administrator.

Chelsy is a proud mom of two boys. She grew up on a farm in the Sparta area, where she raised pigs and showed livestock at the fair—something she now enjoys watching her own kids do at the La Crosse County Fair.

Music is a big part of her life—she’s a fan of Elvis and even jumps in to sing backup on stage when the opportunity arises!

Chelsy is personable, energetic, and brings such a bright, positive light to our office. She has already been a wonderful addition to our branch, and I’m truly looking forward to all the great things ahead with her on our team.

Please join me in giving her a warm welcome!

Take a look at my recent news about my CEPA®️ designation.
08/22/2025

Take a look at my recent news about my CEPA®️ designation.

Happy 4th of July! We hope you have a fun and safe holiday full of all the things you love - in the best country in the ...
07/04/2025

Happy 4th of July! We hope you have a fun and safe holiday full of all the things you love - in the best country in the world. 🇺🇸

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06/05/2025

I wanna know…

Address

606 W Wisconsin Street
Sparta, WI
54656

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4pm

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