Central Insurance Agency

03/11/2026

🎉 A New Chapter at Central Insurance Agency

In 2010, Lea Willis joined the agency and quickly became a leading agent serving families and businesses throughout our area. In 2016, her daughter Emily joined the team, continuing a third-generation family tradition in the insurance industry.

For the past decade, Lea and Emily have had the privilege of running the agency together — learning, growing, and serving clients every day. Today, they are proud to officially continue that work as co-owners of Central Insurance Agency.

We are incredibly grateful to Reuben Johnson and the Johnson family, who built and grew this business over the years, trusted us to run it for the past ten years, and ultimately gave us the opportunity to carry the agency forward and pass it down to our family.

At Central Insurance Agency, our mission remains simple: helping local families and businesses protect what matters most.

We provide coverage for:
🏠 Homeowners & hurricane insurance
🚗 Auto insurance
🏢 Business insurance
🚤 Boat insurance
🛺 Golf cart insurance
…and much more.

One thing many people don’t realize is that working with an independent agency like ours doesn’t cost anything extra. Policies cost the same as going online yourself, but instead you gain a local team you can call, text, or walk in to see whenever you need help.

✨ Our goal for 2026 is to continue improving the customer service experience for every client and become even more involved in supporting the local community we’re proud to serve.

Thank you to everyone who has trusted our agency over the years — we’re excited for what’s ahead.

📍 2451 S Ridgewood Ave
South Daytona, FL

If you’d like us to review or quote your insurance, we’d love the opportunity to help.

💬 We’d also love to know:
How long have you lived in the Daytona / Port Orange / South Daytona are

03/31/2023

Reuben started Central Insurance Agency in 1964 at 21 years old. He has spent the last 59 years pouring his blood, sweat, and heart into the foundation of this company - or should we say FAMILY. With a leader like him, CIA has become a place we all are proud to call our home away from home. Everyone that is lucky enough to meet Reuben can attest to how kind, helpful, and giving he is.

Today, we want to wish the happiest 80th birthday to the head of the CIA tribe 🥳 Thank you for all you’ve done and continue to do for our family and community!

05/06/2021

⚠️ATTENTION⚠️ Our agency 100% enforces a Mask Policy. We require a mask to be worn throughout your entire visit and have a sign outside as a reminder. Please respect our policies. Thank you!

05/04/2021

NEW LOCATION!!! 📍 2451 S Ridgewood Ave, South Daytona FL 32119 📍We are less than a minute south of our previous office, placing us directly across the street from the Dunkin’ Donuts 🍩 COME & CHECK US OUT. ***Masks Required***

02/04/2019

Before you buy a used car, make sure to always ask for a service history. Check out these other helpful tips for securing a better buy!

Buying a used car can be scary - especially if you worry about being scammed. There's nothing worse than seeing a car you like online, checking it out in person and making the purchase – only to realize the previous owner 'forgot' to mention some serious mechanical issues.

02/01/2019

It's time to turn the AC off and turn the furnace on. Before you flip the switch, make sure your furnace is ready for the season with these safety tips.

Regular furnace maintenence can keep your home comfortable and safe. Use this furnace safety tips as a guide.

02/01/2019

Identity theft happens when someone uses your name and social security number to commit fraud, and it can happen to anyone.

How to protect yourself against identity theft and respond if it happens.

02/01/2019

It's easy to forget that there are real risks associated with electrical appliances. Learn how you can ensure safety in your home while operating these appliances.

On any given day, it's likely that most people use several electrical appliances. With electric appliances being so common in modern homes, it's easy to ...

01/31/2019

If you've made fitness goals for yourself, the last thing you need is an injury — slow down a bit and stay safe so you can crush those goals for years to come.

Slow down there, Superman. Sprains and tears will only derail your fitness goals—so here's how to stay safe and healthy while you crush them.

01/31/2019

Looking for a fun way to share the importance of buckling up with your young ones? Sing along to this little jig!

01/31/2019

Before you sign that lease, you may want to look at the fine print. Here’s what to ask a potential landlord now, instead of finding out later. http://bit.ly/2vlcvNW