09/01/2026
USDA has announced the new Ranchers First Initiative, with actions aimed at rebuilding the American beef herd and strengthening opportunities for cattle producers.
Among the changes is a new BRAND endorsement for Livestock Risk Protection (LRP) designed to help producers manage the economic risk of retaining heifers for breeding.
Learn more about the initiative and what it could mean for producers 👇
USDA announces the Ranchers First Initiative, including new risk management tools and support for cattle producers, processors, and beginning ranchers.