Lance Loof, Registered Representative at Mutual of Omaha

Lance Loof, Registered Representative at Mutual of Omaha My roots go back to Huron High School in Huron, South Dakota, where I proudly graduated in ’99.

From there, I furthered my education at Northern State University, laying the foundation for a career dedicated to guiding clients through the complexities of financial strategies. Today, I hold my life and health licenses, along with Series 6 and Series 63 investment licenses. My primary focus lies in assisting retirees in navigating the intricate Medicare landscape and helping professionals in a

chieving their retirement goals. I pride myself on tailoring financial strategies that truly serve my clients’ best interests. I strive to be a steadfast resource when clients need financial guidance by taking the time to comprehensively under their needs. While I am based in Sioux Falls, South Dakota, my insurance licensure extends across South Dakota, North Dakota, Minnesota, Iowa, and Nebraska – ready to bring financial clarity wherever it's needed in those areas. Outside of the office, you’ll find me enjoying life with my teenage daughter, Henlee. Together, we share a passion for basketball, golf, hunting, and all things outdoors. A unique facet of my life that sometimes surprises people is that I have accumulated over 1 million miles behind the wheel of a semi-truck. This experience has instilled in me a strong work ethic and commitment that I bring to my financial practice.

The difference between helpful debt and stressful debt is rarely the interest rate. It is the intention behind it. Episo...
06/04/2026

The difference between helpful debt and stressful debt is rarely the interest rate. It is the intention behind it.

Episode 74 of Make It Personal takes a practical look at debt and leverage.

🎧 Watch here: https://mutualofomaha.co/4uJJsyq

Hope isn’t a strategy. Protection is what keeps your business resilient when the unexpected happens.  This episode of Ma...
05/28/2026

Hope isn’t a strategy. Protection is what keeps your business resilient when the unexpected happens.

This episode of Make It Personal discusses why planning for the unexpected is essential and how the right protection strategies can help prevent disruption from becoming disaster.

🎧 Learn more: https://mutualofomaha.co/49X58ia

What if your financial decisions today could support your life now and create opportunities for generations to come? Epi...
05/21/2026

What if your financial decisions today could support your life now and create opportunities for generations to come?

Episode 72 of Make It Personal explores the “Legacy Loop” and how intentional planning can help you build wealth that extends beyond your lifetime.

🎧 Watch here: https://mutualofomaha.co/4v1Kndk

If April is the only time you think about taxes, you may be leaving opportunities on the table. Episode 71 of Make It Pe...
05/14/2026

If April is the only time you think about taxes, you may be leaving opportunities on the table.

Episode 71 of Make It Personal focuses on shifting from reactive filing to proactive tax strategy and how that can create more control year-round.

🎧 Watch here: https://mutualofomaha.co/49Px8Ei

401(k) regulations are complex – it’s possible to miss something that could put your company's retirement plan at risk. ...
05/09/2026

401(k) regulations are complex – it’s possible to miss something that could put your company's retirement plan at risk. I can help you simplify the process, reduce risk, and uncover smarter solutions for your business.

If you couldn’t run your business tomorrow, what would happen next? Episode 70 of Make It Personal focuses on why buildi...
05/07/2026

If you couldn’t run your business tomorrow, what would happen next?

Episode 70 of Make It Personal focuses on why building a business that can operate without you is key to increasing value and creating a more secure exit.

🔗 Watch here: https://mutualofomaha.co/4wdyodY

05/04/2026

Major life transitions often come with financial shifts.

This episode of Make It Personal explores how the empty nest phase can open the door to new planning opportunities and priorities.

🎧 Watch here: https://mutualofomaha.co/4d4kuSG

Is managing your company’s 401(k) plan becoming more of a headache than it should be? Let’s connect and explore options ...
04/29/2026

Is managing your company’s 401(k) plan becoming more of a headache than it should be? Let’s connect and explore options to simplify your company’s 401k plan—so you can focus on running your business, not chasing paperwork.

04/27/2026

If owner compensation is inconsistent, it can create unnecessary financial stress.

This episode of Make It Personal walks through how more intentional pay strategies can support both business and personal finances.

🎧 Watch here: https://mutualofomaha.co/496smBV

Address

6809 S Minnesota Avenue Suite #202
Sioux Falls, SD
57108

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16052714100

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