Lance Loof, Registered Representative at Mutual of Omaha

Lance Loof, Registered Representative at Mutual of Omaha My roots go back to Huron High School in Huron, South Dakota, where I proudly graduated in ’99.

From there, I furthered my education at Northern State University, laying the foundation for a career dedicated to guiding clients through the complexities of financial strategies. Today, I hold my life and health licenses, along with Series 6 and Series 63 investment licenses. My primary focus lies in assisting retirees in navigating the intricate Medicare landscape and helping professionals in a

chieving their retirement goals. I pride myself on tailoring financial strategies that truly serve my clients’ best interests. I strive to be a steadfast resource when clients need financial guidance by taking the time to comprehensively under their needs. While I am based in Sioux Falls, South Dakota, my insurance licensure extends across South Dakota, North Dakota, Minnesota, Iowa, and Nebraska – ready to bring financial clarity wherever it's needed in those areas. Outside of the office, you’ll find me enjoying life with my teenage daughter, Henlee. Together, we share a passion for basketball, golf, hunting, and all things outdoors. A unique facet of my life that sometimes surprises people is that I have accumulated over 1 million miles behind the wheel of a semi-truck. This experience has instilled in me a strong work ethic and commitment that I bring to my financial practice.

Many families spend years focusing on one goal: saving for college.But once college begins, new questions emerge around ...
09/03/2026

Many families spend years focusing on one goal: saving for college.

But once college begins, new questions emerge around withdrawals, qualified expenses, and making the most of those education savings.

Episode 87 of Make It Personal explores the next phase of the college planning journey.

🎧 Watch here: https://mutualofomaha.co/46zZ1ye

Have you ever wondered if technology can really understand what's most important about your financial goals?Episode 86 o...
08/27/2026

Have you ever wondered if technology can really understand what's most important about your financial goals?

Episode 86 of Make It Personal explores the growing role of AI in financial planning and why personal priorities still matter when making important money decisions.

🎧 Watch here: https://mutualofomaha.co/4hTbOTp

Many families are balancing several financial priorities at once.Saving for retirement, helping children through college...
08/20/2026

Many families are balancing several financial priorities at once.

Saving for retirement, helping children through college, managing debt, and preparing for the future can feel overwhelming without a plan.

This episode of Mutual of Omaha Advisors' Make It Personal Podcast shares a meaningful conversation about helping families gain clarity and confidence when making important financial decisions.

🎙️ Watch Episode 85: https://mutualofomaha.co/4gs2DqN

Do all catch-up contributions now have to be Roth? Episode 84 of Make It Personal clears up one of the biggest misconcep...
08/13/2026

Do all catch-up contributions now have to be Roth?

Episode 84 of Make It Personal clears up one of the biggest misconceptions surrounding the SECURE 2.0 legislation by explaining who the new Roth catch-up contribution rules apply to—and why understanding the details can lead to better retirement and tax planning decisions.

Watch here: https://mutualofomaha.co/3TQ0jSN

What if your Required Minimum Distribution is more than you actually need to spend? Episode 83 of Make It Personal explo...
08/06/2026

What if your Required Minimum Distribution is more than you actually need to spend?

Episode 83 of Make It Personal explores why RMDs are simply a withdrawal rule—not a spending rule—and how thoughtful planning can help you make more intentional retirement decisions.

Watch here: https://mutualofomaha.co/3TwyVsS

Have you ever noticed how quiet it gets when work ends? Episode 82 of Make It Personal explores why retirement is about ...
07/30/2026

Have you ever noticed how quiet it gets when work ends?

Episode 82 of Make It Personal explores why retirement is about more than managing investments.

Watch here: https://mutualofomaha.co/3Tw7aAv

What if the biggest threat to your retirement isn't the market—but an unexpected long-term care event?Episode 81 of Make...
07/23/2026

What if the biggest threat to your retirement isn't the market—but an unexpected long-term care event?

Episode 81 of Make It Personal features Mutual of Omaha Advisor John Bronzema, who shares how coordinated planning helped one couple protect their retirement income, prepare for future care needs, and leave a meaningful legacy for their family.

Watch here: https://mutualofomaha.co/3RwspSa

Think all the money in your Roth 401(k) automatically moves into a Roth IRA?Not always.This week's episode discusses how...
07/16/2026

Think all the money in your Roth 401(k) automatically moves into a Roth IRA?

Not always.

This week's episode discusses how Roth and pre-tax dollars are tracked during a rollover, why changing investments doesn't affect the tax treatment of your money, and the important difference between a rollover and a Roth conversion.

Watch here: https://mutualofomaha.co/4wHfj3m

What if a few key Social Security decisions could add thousands of dollars to your retirement income? This week's episod...
07/09/2026

What if a few key Social Security decisions could add thousands of dollars to your retirement income?

This week's episode discusses often-overlooked claiming strategies, including spousal, survivor, and divorced spouse benefits, along with the factors that can influence the best time to claim.

🎧 Watch here: https://mutualofomaha.co/4f5DQb3

What if your home, the place filled with decades of memories, could help fund the retirement you’ve dreamed of… without ...
07/02/2026

What if your home, the place filled with decades of memories, could help fund the retirement you’ve dreamed of… without ever having to sell it?

This week's Make It Personal podcast episode discusses how home equity may fit into a retirement income strategy and what homeowners should know when evaluating their options.

🎙️ Watch the latest episode: https://mutualofomaha.co/4vKPMq0

Address

6809 S Minnesota Avenue Suite #202
Sioux Falls, SD
57108

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16052714100

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