06/10/2026
Nearly 70% of sales opportunities fall through at the final step, and cost concerns are almost always the culprit.
But here is the thing. It is rarely about the total price. It is about how that price is structured.
If you are not offering flexible payment options at the point of sale, you are leaving revenue on the table. Read our quick breakdown on how reframing affordability can shorten your sales cycles.
The Hidden Cost of Not Offering Financing at the Point of Sale For many businesses, pricing is treated as the final step in the sales process. In reality, it is often the point where the sale is lost. When a customer declines to move forward, the default assumption is that the product or service is....