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12/19/2016

How To Use Video Marketing To Sell More Insurance

It is the end of 2016 and if you are like most insurance agents you are in planning mode. You are preparing your agency for growth in the year 2017. Typically the main goal for every agency is to find new ways to bring in business and grow. With this in mind you may want to consider using insurance videos to help increase your sales.

In a recent article by Alex Bornyakov he breaks down just how impactful video can be.

Six Video Advertising Trends That Will Dominate 2017

Digital video advertising is a hot topic that’s about to reach its boiling point. No doubt driven by increasing consumption and Cisco’s much-quoted prediction that over 80% of internet traffic will be video by 2020, interest in digital video advertising is soaring and online video ad spend is expected to grow 31% next year.

But the video advertising landscape isn’t simply expanding, it is also advancing and evolving. After years of experience working in the industry, I am keenly aware that technological developments, new formats and emerging platforms are continually adjusting its direction. So what are the key trends that will dominate video advertising as we head into 2017?

Video ad spend on social networks is escalating for one simple reason: Social media is where the consumers are. The presidential election illustrated the extent to which we – rightly or wrongly – rely on social networks for news and information and a large proportion of the content consumed on these platforms is in video form. Social video ads are particularly popular among marketers looking to expand brand awareness, as video is a highly engaging format that creates an emotional connection with the viewer and is frequently shared.

Facebook – which receives over two-thirds of global social network ad revenue – is the major player here, but other networks are increasing their offering. Twitter recently opened up its ad program to allow content creators to monetize their videos with pre-roll content and Pinterest has launched promoted videos. Social video will continue to grow over the coming year with ad formats expanding to include native video and in-the-moment live stream ads using services such as Facebook Live.

Video has already begun to dominate the digital advertising landscape. But as social platforms increase their video capabilities, mobile technologies enhance video delivery, and augmented or virtual reality are used to create more immersive experiences, 2017 will be the year video advertising truly becomes the foundation of brands’ digital strategies.

Read the rest of the article here: Six Video Advertising Trends That Will Dominate 2017

As an insurance agency owner and a video marketer myself I can attest to the power of video. Video is an extremely powerful marketing medium that can be used to reach a whole new audience. The insurance industry is evolving and business is often conducted via phone, email, and text message instead of face 2 face. This can often make it difficult to connect with our prospects and clients. By integrating video into your sales process you have the ability to show people who you are. Once people watch a video about you or your agency you suddenly feel a bit more real to them. The power of this alone cannot be underestimated.

If you don’t believe me just listen to what author Ryan Shelley at Shelley Media Arts has to say…

Why Video Marketing is Only Getting Started

Video is one of the most powerful mediums we have to connect with others. The transparency and emotional connection that can be created using video can help you better communicate your message with your audience. Today, it is easier and more cost effective than ever to create high quality video. On top of that, there are multiple free platforms and channels to distribute your content to millions for little or no cost at all. While internet video distribution has been around for a few years, online video has yet to reach its full potential.

Good marketing is all about creating a story that connects with your audience’s worldview. Today we have a number of ways to share our message online. Blogs, social media sites, niche communities and, yes, video. What makes video so powerful is the ability to put a face behind the content. Now, this is not to say that other forms of content aren’t powerful. They all have their advantages. But video is a much more personal and vulnerable way to connect with your audience.

I use video to help educate my community on current trends in the marketing world as well as share some of my processes as a marketer. I have a background in video so the format comes pretty easy to me. Today, thanks to awesome platforms live YouTube, Facebook, Instagram, Wistia and more, and advancements in phone cameras, nearly anyone can create, edit and publish video content.

Video will continue to grow, change and adapt. As more people get comfortable in front of the camera we can expect video to increase in its use and effectiveness. If you run a business and want to effectively reach your audience in a more personalized way, video is a must-use tool. While the numbers make it seem like video marketing has “crossed the chasm,” I’m a firm believer that we are just getting started.

Check out the rest of the article here: Why Video Marketing is Only Getting Started

Let’s face it…If you haven’t yet heard about the power of video marketing and how it can help your insurance agency…you have probably been living under a rock. There are many insurance agents that shy away from video because they think it will be too difficult or they just don’t want to be on camera. Fortunately, there are many ways to incorporate video into your insurance marketing strategy without getting in front of the camera or becoming a video producer. In fact, we have a variety of options available to help you tackle video in 2017. Be sure to check out our website to learn more about our offerings. Good luck in 2017!

The post How To Use Video Marketing To Sell More Insurance appeared first on Sell Insurance With Video.

12/12/2016

What marketing gurus need to know for 2017

Marketing is an evolving practice that constantly needs to be updated. If you don’t stay on top of the trends your insurance agency will fall behind the times. Don’t let that happen to you…

There’s no doubt that 2016 was a turbulent year: Brexit, Trump’s election and the Italian “no” vote have thrown politics – and business – into uncertainty.

This feeling is likely to contribute to a global slowdown in advertising spend next year, with media owners’ net ad sales growing by 3.6 percent compared with 5.7 percent in 2016, according to projections from MAGNA. North America and Western Europe will be most notably affected, while brands will increasingly spend their marketing dollars on search and social media, MAGNA forecasts.

At the same time, a plethora of new ways for brands to communicate is likely to develop. This year has seen Instagram launch Stories, its Snapchat-like feature, while Facebook has opened up Messenger to brands so they can communicate directly with customers via chatbots.

Soon, it is expected to let ads into its video streaming feature Facebook Live, while sister brand Instagram is likely to incorporate “social selling” into users’ feeds. And this is just scratching the surface of the new technology out there for marketers to play with.

So what does all this mean for CMOs trying to steer their brands through the turbulence? CNBC.com spoke to a range of experts to glean what marketers need to know over the next 12 months.

While “post-truth” became Oxford Dictionaries’ “Word of the Year” in 2016, relating to the idea that facts are less influential at shaping public opinion than emotion or personal belief, consulting firm Forrester Research has predicted that “post-digital” will be the key attribute for marketers in 2017.

This means that CMOs will be making their brands more human and helpful in the face of less loyal consumers, 40 per cent of whom have a “high willingness and ability to shift spend,” according to Forrester’s “2017 Predictions: Dynamics that will shape the future in the age of the customer” report.

By 2028, women will have the decision-making power of more than 75 percent of discretionary household spending, according to a report insurance group AXA compiled with Accenture. This is something CMOs need to consider in 2017, said AXA’s global marketing and digital officer Amelie Oudea-Castera.

“The ambition we set ourselves is to become the most trusted insurer for women: we want to stand out as the insurer of reference,” she told CNBC’s Marketing Media Money by phone. The company has already created products to reach women, such as Mujer Unica in Mexico, aimed at the growing numbers of middle class women with incomes over $35,000 a year.

For Lucie Greene, director of innovation at agency JWT, brands must be wary of stereotyping. “As consumers, women are too often placed in boxes like “mom” or “wife”. Not only do these boxes not speak to women’s experience, they also leave out certain consumer groups entirely.”

People are starting to realize that their information is gold to brands, with a global study by analytics company Aimia out this month stating that 41 percent of people regard their data as “highly valuable,” up from 31 percent in 2014. This trend has caught the attention of entrepreneurs and brands alike: Tim Berners-Lee is working on a new project called Solid, which aims to give consumers more control and the “freedom to choose where their data resides.”

Meanwhile, new app citizenme lets people exchange their information for cash, and U.K. start-up People.io is working with tech incubator Wayra in Germany to “dynamically license their data and attention to brands,” in exchange for products and subscriptions. More than three-quarters (77 percent) of people in Aimia’s research said they wanted more control over their data.

Dominic Field, partner and managing director at Boston Consulting Group in London, talks about data “lakes” as the next big information trend. In an ideal world, the CMO would be able to “pour” all a company’s relevant data into a “lake” to “target the right people at the right time,” he told Marketing Media Money by phone. However, Field describes most businesses as currently having a series of small ponds or puddles.

Will 2017 be the year that branded chat bots go mainstream? Bank of America, beauty brand Sephora and Pizza Hut all used them this year and marketing research company Warc reports that 55 percent of CMOs think Artificial Intelligence will have a greater impact on marketing and communications than social media overall. Lenovo CMO David Roman believes that there will be a place for AI for consumers, but also between machines.

“On the one hand, AI makes the interaction between the person and the device infinitely more interesting: the device not only knows you, it knows the context in which you are doing things, it’s picking up information and accumulating it and as it knows more about you, it can be more useful,” he told Marketing Media Money by phone.

“Another part of AI is accelerating even faster, which is machine to machine, this is radically transforming manufacturing, supply chains, the way a whole lot of things work.”

But Roman warns that privacy and security must be a concern for brands, while Guillaume Roques, EMEA CMO at Salesforce told Marketing Media Money via email that marketers must not be “dazzled by the novelty and instead focus on the specific business outcomes AI can deliver.”

Lenovo’s Roman sees an evolution towards a business that is organized around consumer groups rather than products.

“We change all the time. The move [is] from thinking about ourselves in terms of our products and what they do, to really thinking about ourselves in terms of our users, and what they do with our products,” he said.

This means that marketing plans, budgets and campaigns will be organized around users rather than products. To this end, Lenovo has created the role of “super business manager,” people who focus on what the tech-buying public wants, and who work with business managers who are product experts.

The role of the CMO will continue to evolve, said Andrew Davidson, EMEIA head of marketing for Fujitsu’s business application solutions. “Marketing has been disrupted by digital for 10 years: CMOs now have to be jack of all trades more than ever, they have to be chief transformation officers, they have to be chief digital officers and they need the best access to technology to make sure they are talking to customers in the right way,” he told Marketing Media Money via phone.

Original Article Source: What marketing gurus need to know for 2017

I found this article to be quite interesting. What changes do you plan to make to your marketing strategies in 2017?

The post What marketing gurus need to know for 2017 appeared first on Sell Insurance With Video.

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